STILE INDUSTRIA
January 1955
Alberto Rosselli [Editor]
Milan: Domus, 1955. Original edition [Volume 2, Number 3: January 1955]. Text in Italian, photo captions in Italian and English. Slim quarto. Photo illustrated bound and sewn wrappers. 66 [xx] pp. Four fold outs. Fully illustrated in both color and black and white, printed on a variety of paper stocks. Cover design by Giovanni Pintori. Few leaves with tiny, tacky skinned marks, but interior unmarked and clean. Out-of-print. A very good copy.
9.5 x 13 side-stitched magazine with 66 pages of editorial content plus trade advertisements. Alberto Rosselli was among the first Italians to take an interest and start speaking of "industrial design.” He founded and directed "Stile Industria" – an adjunct publication of "Domus" that soon acquired complete autonomy. He was also an influential lecturer in Architecture at Milan Polytechnic.
Sommario [Contents]
Incontro Alla Realta': Alberto Rosselli
Inserto Primo Bilancio Del Disegno Industriale In Italia ( I Problemi Del Disegno Industriale In Italia Visti Dai Componenti La Giuria Del Premio "Il Compasso D'oro" Gio Ponti and Alberto Rosselli dreamed up the Compasso d'Oro in 1954 — an Italian Industrial Design award — sponsored by the La Rinascente company. From 1964 it has been hosted exclusively by Associazione per il Disegno Industriale (ADI). It is the first and most recognized award in its field. The prize aims to acknowledge and promote quality in the field of Italian industrial designs and is awarded by ADI.
Disegno Degli Strumenti Di Precisione: Gillo Dorfles
La Forma Della Velocitá: Bruno Alfieri
Evoluzione Di Forme Tradizionali: Jens Quistgaard, Wilhelm Wagenfeld, Magnus Stephensen, etc.
Nuovi Televisori: Soluzioni Di Minimo Ingombro
L'o.M. Alla Fiera Di Milano: Renzo Zavanella
La Strada Come Ambiente, Fuori Testo Il I° Congresso Internazionale Di Industrial Design Alla X Triennale Di Milano: Carlo Santi
La Mostra Dell'american Industrial: Design A Milano
Elenco Dei Premiati Dalla X Triennale Per La Categoria Della Produzione Industriale
Piccola Storia Del Cartellone Pubblicitario: Ettore Sottsass Jr.
Pubblicita' Sui Quotidiani: Giancarlo Pozzi
Imballaggio: Mollificio Campidoglio, Istituto Editoriale Domus, Bruynzeel Fabricken N.V. Includes Bruynzeel packaging designs by Piet Zwart.
Notiziario Tecnico: Mario Galvagni
Full-page color advertisements from Studio Boggeri, Bruno Munari and Herbert Bayer for Olivetti
Includes work by Renzo Bianchi, Ezio Bonini, Tonino Boschioli, Erberto Carboni, Anna Castelli, Claudio Conte, Fredi Drucgman, Leonardo Fiori, Ingazio Gardella, Giorgio Grando, Franco Grignani, Max Huber, Roberto Menghi, Carlo Mollino, Remo Muratore, Giovanni Pintori, Sigurd Persson, Jens Quistgaard, Leonardo Sinisgalli, Ettore Sottsass, Studio Stile, Armando Testa, Pino Tovaglia, Wilhelm Wagenfeld, Renzo Zavanella and others. Includes work from Alfa Romeo, Arteluce, Cassina, Contex, Fiat, Daimler Benz, Kartell, Georg Jensen, Olivetti, and many others.
More than any other magazine of the postwar period, Stile Industria [1954 - 1963] served to reinforce the special role for the mass-produced object. It promoted design as one of the most important cultural forces in modern Italy. Launched in 1954 under the editorship of Alberto Rosselli, it quickly became an important force in the Italian neo-Modernist design movement, providing a platform for discussions about the aesthetic and meaning of modern design in an international context.
STILE INDUSTRIA
January 1955
Alberto Rosselli [Editor]
Milan: Domus, 1955. Original edition [Volume 2, Number 3: January 1955]. Text in Italian, photo captions in Italian and English. Slim quarto. Photo illustrated bound and sewn wrappers. 66 [xx] pp. Four fold outs. Fully illustrated in both color and black and white, printed on a variety of paper stocks. Cover design by Giovanni Pintori. Few leaves with tiny, tacky skinned marks, but interior unmarked and clean. Out-of-print. A very good copy.
9.5 x 13 side-stitched magazine with 66 pages of editorial content plus trade advertisements. Alberto Rosselli was among the first Italians to take an interest and start speaking of "industrial design.” He founded and directed "Stile Industria" – an adjunct publication of "Domus" that soon acquired complete autonomy. He was also an influential lecturer in Architecture at Milan Polytechnic.
Sommario [Contents]
Incontro Alla Realta': Alberto Rosselli
Inserto Primo Bilancio Del Disegno Industriale In Italia ( I Problemi Del Disegno Industriale In Italia Visti Dai Componenti La Giuria Del Premio "Il Compasso D'oro" Gio Ponti and Alberto Rosselli dreamed up the Compasso d'Oro in 1954 — an Italian Industrial Design award — sponsored by the La Rinascente company. From 1964 it has been hosted exclusively by Associazione per il Disegno Industriale (ADI). It is the first and most recognized award in its field. The prize aims to acknowledge and promote quality in the field of Italian industrial designs and is awarded by ADI.
Disegno Degli Strumenti Di Precisione: Gillo Dorfles
La Forma Della Velocitá: Bruno Alfieri
Evoluzione Di Forme Tradizionali: Jens Quistgaard, Wilhelm Wagenfeld, Magnus Stephensen, etc.
Nuovi Televisori: Soluzioni Di Minimo Ingombro
L'o.M. Alla Fiera Di Milano: Renzo Zavanella
La Strada Come Ambiente, Fuori Testo Il I° Congresso Internazionale Di Industrial Design Alla X Triennale Di Milano: Carlo Santi
La Mostra Dell'american Industrial: Design A Milano
Elenco Dei Premiati Dalla X Triennale Per La Categoria Della Produzione Industriale
Piccola Storia Del Cartellone Pubblicitario: Ettore Sottsass Jr.
Pubblicita' Sui Quotidiani: Giancarlo Pozzi
Imballaggio: Mollificio Campidoglio, Istituto Editoriale Domus, Bruynzeel Fabricken N.V. Includes Bruynzeel packaging designs by Piet Zwart.
Notiziario Tecnico: Mario Galvagni
Full-page color advertisements from Studio Boggeri, Bruno Munari and Herbert Bayer for Olivetti
Includes work by Renzo Bianchi, Ezio Bonini, Tonino Boschioli, Erberto Carboni, Anna Castelli, Claudio Conte, Fredi Drucgman, Leonardo Fiori, Ingazio Gardella, Giorgio Grando, Franco Grignani, Max Huber, Roberto Menghi, Carlo Mollino, Remo Muratore, Giovanni Pintori, Sigurd Persson, Jens Quistgaard, Leonardo Sinisgalli, Ettore Sottsass, Studio Stile, Armando Testa, Pino Tovaglia, Wilhelm Wagenfeld, Renzo Zavanella and others. Includes work from Alfa Romeo, Arteluce, Cassina, Contex, Fiat, Daimler Benz, Kartell, Georg Jensen, Olivetti, and many others.
More than any other magazine of the postwar period, Stile Industria [1954 - 1963] served to reinforce the special role for the mass-produced object. It promoted design as one of the most important cultural forces in modern Italy. Launched in 1954 under the editorship of Alberto Rosselli, it quickly became an important force in the Italian neo-Modernist design movement, providing a platform for discussions about the aesthetic and meaning of modern design in an international context.
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