FILM + DESIGN:
ERKLÄREN, ENTWERFEN UND ANWENDEN DER ELEMENTAREN PHÄNOMENE UND DIMENSIONEN DES FILMS IM GESTALTERISCHEN
Peter von Arx, Birgit Hein and Armin Hofmann [foreword]
New York: Van Nostrand and Reinhold, 1983. First edition. Parallel text in German and English. Folio. Glazed paper covered boards. 291 pp. Fully illustrated in black and white with some color. Elaborate graphic design throughout by Peter von Arx. Former owners’ initials to front free endpaper and lower tex tblock edge, otherwise interior unmarked and very clean. Tips lightly rubbed and trivial shelfwear, otherwise a nearly fine copy.
9.25 x 11 hardcover book with 291 pages fully illustrated and elaborately designed by Peter von Arx in Basel. Foreword by Birgit Hein and Armin Hofmann, who notes in his foreword that up to now no handbook tries to deal with the complex graphic problems of making films.
"The first section of this book explains the elementary phenomena and dimensions of film according to the school program's analytical studies.
“The second section is devoted to didactic methodological aspect, explaining how one designs with the elementary phenomena and dimensions of film in our film program.
“The third section shows how the elementary phenomena and dimensions of film are applied to graphic problems or further advanced into structural film experiments."
The Visual Communication Institute at the Basel School of Design began teaching graphic design in film and animation as a new discipline in 1968. Peter von Arx designed the program and the class was called Film + Design. The book is considered the first comprehensive work on motion graphics design and is noted for its non-narrative motion media applications. The superb captioned reproductions on black paper are photographic enlargements of 16mm film shot by students of AGS Basel and show compositions in film, video, and animation media, some with frame-by-frame sequencing.
Accoding to the Swiss Design Foundation, Peter von Arx's (1937) educational background includes: Preliminary Course A at the Arts and Crafts Department (now the School of Design) of the AGS Basel, graphic design and lithography apprenticeship in Zurich, and finally graphic design classes in Basel with Armin Hofmann, Emil Ruder, and Walter Bodmer. This was followed by his first creative phase in his own studio, where he developed several alphabets for architectural lettering, designed posters, and created exhibition designs. He also taught at the AGS Basel, teaching the subjects of Typeface, Color, Lithography, and Offset Printing.
In 1968, a completely new field opened up for him—both in his own creative work and in his teaching—namely film graphics. In addition to experimental 16 mm short films such as "Lego," "AHAHA," and "Links-rechts," he created 72 short film spots designed as endless loops for the carpet company Schuster (in collaboration with Manfred Maier), and later computer-animated logo variations for IBM on behalf of Richard Sapper. At the School of Design in Basel he established the subjects "Fundamentals of Film," "Film and TV Graphics," and "Audiovisual Projects" and became head of the Visual Communication department at the HFG Basel.
His multi-award-winning book Film + Design was published in 1983 – it is both a standard work and a document of his pioneering role. He is also involved in school and professional policy, including in his role as president of the Federal Joint Commission for the Restructuring of Designer Training. After his retirement in 1997, he became an inventive garden and interior designer, furniture designer, and enthusiastic bricklayer, painter, carpenter, and tiler in his newly acquired house in Alsace.
FILM + DESIGN:
ERKLÄREN, ENTWERFEN UND ANWENDEN DER ELEMENTAREN PHÄNOMENE UND DIMENSIONEN DES FILMS IM GESTALTERISCHEN
Peter von Arx, Birgit Hein and Armin Hofmann [foreword]
New York: Van Nostrand and Reinhold, 1983. First edition. Parallel text in German and English. Folio. Glazed paper covered boards. 291 pp. Fully illustrated in black and white with some color. Elaborate graphic design throughout by Peter von Arx. Former owners’ initials to front free endpaper and lower tex tblock edge, otherwise interior unmarked and very clean. Tips lightly rubbed and trivial shelfwear, otherwise a nearly fine copy.
9.25 x 11 hardcover book with 291 pages fully illustrated and elaborately designed by Peter von Arx in Basel. Foreword by Birgit Hein and Armin Hofmann, who notes in his foreword that up to now no handbook tries to deal with the complex graphic problems of making films.
"The first section of this book explains the elementary phenomena and dimensions of film according to the school program's analytical studies.
“The second section is devoted to didactic methodological aspect, explaining how one designs with the elementary phenomena and dimensions of film in our film program.
“The third section shows how the elementary phenomena and dimensions of film are applied to graphic problems or further advanced into structural film experiments."
The Visual Communication Institute at the Basel School of Design began teaching graphic design in film and animation as a new discipline in 1968. Peter von Arx designed the program and the class was called Film + Design. The book is considered the first comprehensive work on motion graphics design and is noted for its non-narrative motion media applications. The superb captioned reproductions on black paper are photographic enlargements of 16mm film shot by students of AGS Basel and show compositions in film, video, and animation media, some with frame-by-frame sequencing.
Accoding to the Swiss Design Foundation, Peter von Arx's (1937) educational background includes: Preliminary Course A at the Arts and Crafts Department (now the School of Design) of the AGS Basel, graphic design and lithography apprenticeship in Zurich, and finally graphic design classes in Basel with Armin Hofmann, Emil Ruder, and Walter Bodmer. This was followed by his first creative phase in his own studio, where he developed several alphabets for architectural lettering, designed posters, and created exhibition designs. He also taught at the AGS Basel, teaching the subjects of Typeface, Color, Lithography, and Offset Printing.
In 1968, a completely new field opened up for him—both in his own creative work and in his teaching—namely film graphics. In addition to experimental 16 mm short films such as "Lego," "AHAHA," and "Links-rechts," he created 72 short film spots designed as endless loops for the carpet company Schuster (in collaboration with Manfred Maier), and later computer-animated logo variations for IBM on behalf of Richard Sapper. At the School of Design in Basel he established the subjects "Fundamentals of Film," "Film and TV Graphics," and "Audiovisual Projects" and became head of the Visual Communication department at the HFG Basel.
His multi-award-winning book Film + Design was published in 1983 – it is both a standard work and a document of his pioneering role. He is also involved in school and professional policy, including in his role as president of the Federal Joint Commission for the Restructuring of Designer Training. After his retirement in 1997, he became an inventive garden and interior designer, furniture designer, and enthusiastic bricklayer, painter, carpenter, and tiler in his newly acquired house in Alsace.
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