Interiors
May 1954
Olga Gueft [Editor]
New York: Whitney Publications, Volume 113, no. 10, May 1954. Original edition. Slim quarto. Perfect bound and sewn printed illustrated wrappers. 190 pp. Illustrated articles and trade advertisements. Cover by Roberto Mango. Wrappers lightly worn and soiled, coffee strain [?] to rear panel, but a very good or better copy.
9 x 12 magazine with 190 pages of color and black and white examples of the best modern American interior and industrial design, circa 1954 -- offering a magnificent snapshot of the blossoming modern movement after World War II. A very desirable, vintage publication in terms of form and content: high quality printing and clean, functional design and typography and excellent photographic reproduction make this a spectacular addition to a midcentury design collection. Highly recommended.
Contents include:
Cover artist portrait and short biography of Andy Warhol.
23rd annual conference of the American Institute of Decorators in Chicago
An interior to come by Melanie Kahane, A.I.D.
Results of the A.I.D. competitions
Contracts with manufacturers
Pieds a terre by the A.I.D. president C. Eugene Stephenson
The apt duplex of an antiques man by Yale R. Burge, A.I.D.
The avant garde in the provinces: modern retail in New Orleans, Houston and Grosse Pointe
Design in Scandinavia: a review by Edgar Kaufmann, Jr. [6 pages with 17 b/w illustrations including work by Eric Herlow, Finn Juhl, Hans Wegner, Timo Sarpaneva and Ingeborg Lundin]
Contemplative stage for philosophers by Edward L. Barnes: 2 pages with 3 b/w illustrations of the New York home of the United Lodge of Theosophists
Ettore Sottsass loops brass around Plexiglas: 2 pages with 5 b/w illustrations of bowls and vases by the Italian architect
A source that shows Sweden's mettle: Swedish Modern [2 pages with 6 b/w illustrations]
The Tillets weave and print improved Fiberglas
Breger-Salzman's new collection for Grosfeld House: 2 pages with 9 b/w illustrations
Rugs and carpets '54: Interiors' annual review [6 well-illustrated pages]
Directional's redecoration: the compleat McCobb [1 page with 3 b/w illustrations]
Parzinger provides a provocative medley
African masks by Arthur Nelson Snyder
Vintage advertisements for Knoll, Harvey Probber, Herman Miller, Boris Kroll Fabrics, Lehigh, Paul McCobb for Directional, Kagan-Dreyfuss, Jens Risom Design, M. Singer and Sons, Ben Rose, Swedish Modern, Howard Miller Clock [George Nelson bubble lamps], Vakassian and Sons, Raymor and Thonet among others.
In 1954 the four Scandinavian countries, Denmark, Sweden, Norway and Finland arranged what proved to be the most important marketing effort ever for Scandinavian design—the monumental exhibition Design in Scandinavia. From 1954 to 1963 Design in Scandinavia toured the United States and Canada. The exhibition was presented in 27 cities, and it was a huge success, initiated by The Danish Society of Arts and Crafts and its sister organizations in the other participating countries.
Based on the success the four countries established what they called the Scandinavian Design Cavalcade, which had a lot of US press coverage as well. In that connection the July 1963 issue of House Beautiful was centered around The Scandinavian Look in U.S. Homes, and it was Denmark and Danish Design in particular that the magazine focussed on. Besides the editorial pages, the numerous ads illustrates that Danish modern furniture was increasingly gaining a stronghold among certain groups of American consumers.
Importers and retail chains like John Stuart Inc., George Tanier, Raynor and Dunbar etc. now sold Danish modern furniture in the US, and by now it was not only hand crafted furniture from the Copenhagen Cabinetmakers’ Guild Exhibitions but also pieces from industrial furniture producers like Fritz Hansen, Søborg Møbelfabrik, Fredericia Furniture and many others. From the end of the 1950s Danish Department stores and other retailers produced comprehensive brochures and booklets in English with prices in US Dollars presenting Danish Design to American and other tourists.
Without exception, these stores all presented the narrative of Danish modern. “Denmark is known all over the world for its exquisite home furnishing, which are characterized by their outstanding design and superb craftsmanship” the department store Magasin claimed in its brochure “Danish Design.”
George Nelson famously served as Editorial contributor to Interiors, where he used the magazine as his bully pulpit for bringing modernism to middle-class America. Interiors was a hard-core interior design publication, as shown by their publishing credo: "Published for the Interior Designers Group which includes: interior designers, architects who do interior work, industrial designers who specialize in interior furnishings, the interior decorating departments of retail stores, and all concerned with the creation and production of interiors-- both residential and commercial."
Interiors during its peak in the 1950s was the most beautfully designed and printed American Interiors magazine I have seen. An amazing vintage mid-century resource, not to be missed. Excellent vintage resource for wallpaper, rugs and floorware, funiture, lighting, decorative objects, etc.
Interiors
May 1954
Olga Gueft [Editor]
New York: Whitney Publications, Volume 113, no. 10, May 1954. Original edition. Slim quarto. Perfect bound and sewn printed illustrated wrappers. 190 pp. Illustrated articles and trade advertisements. Cover by Roberto Mango. Wrappers lightly worn and soiled, coffee strain [?] to rear panel, but a very good or better copy.
9 x 12 magazine with 190 pages of color and black and white examples of the best modern American interior and industrial design, circa 1954 -- offering a magnificent snapshot of the blossoming modern movement after World War II. A very desirable, vintage publication in terms of form and content: high quality printing and clean, functional design and typography and excellent photographic reproduction make this a spectacular addition to a midcentury design collection. Highly recommended.
Contents include:
Cover artist portrait and short biography of Andy Warhol.
23rd annual conference of the American Institute of Decorators in Chicago
An interior to come by Melanie Kahane, A.I.D.
Results of the A.I.D. competitions
Contracts with manufacturers
Pieds a terre by the A.I.D. president C. Eugene Stephenson
The apt duplex of an antiques man by Yale R. Burge, A.I.D.
The avant garde in the provinces: modern retail in New Orleans, Houston and Grosse Pointe
Design in Scandinavia: a review by Edgar Kaufmann, Jr. [6 pages with 17 b/w illustrations including work by Eric Herlow, Finn Juhl, Hans Wegner, Timo Sarpaneva and Ingeborg Lundin]
Contemplative stage for philosophers by Edward L. Barnes: 2 pages with 3 b/w illustrations of the New York home of the United Lodge of Theosophists
Ettore Sottsass loops brass around Plexiglas: 2 pages with 5 b/w illustrations of bowls and vases by the Italian architect
A source that shows Sweden's mettle: Swedish Modern [2 pages with 6 b/w illustrations]
The Tillets weave and print improved Fiberglas
Breger-Salzman's new collection for Grosfeld House: 2 pages with 9 b/w illustrations
Rugs and carpets '54: Interiors' annual review [6 well-illustrated pages]
Directional's redecoration: the compleat McCobb [1 page with 3 b/w illustrations]
Parzinger provides a provocative medley
African masks by Arthur Nelson Snyder
Vintage advertisements for Knoll, Harvey Probber, Herman Miller, Boris Kroll Fabrics, Lehigh, Paul McCobb for Directional, Kagan-Dreyfuss, Jens Risom Design, M. Singer and Sons, Ben Rose, Swedish Modern, Howard Miller Clock [George Nelson bubble lamps], Vakassian and Sons, Raymor and Thonet among others.
In 1954 the four Scandinavian countries, Denmark, Sweden, Norway and Finland arranged what proved to be the most important marketing effort ever for Scandinavian design—the monumental exhibition Design in Scandinavia. From 1954 to 1963 Design in Scandinavia toured the United States and Canada. The exhibition was presented in 27 cities, and it was a huge success, initiated by The Danish Society of Arts and Crafts and its sister organizations in the other participating countries.
Based on the success the four countries established what they called the Scandinavian Design Cavalcade, which had a lot of US press coverage as well. In that connection the July 1963 issue of House Beautiful was centered around The Scandinavian Look in U.S. Homes, and it was Denmark and Danish Design in particular that the magazine focussed on. Besides the editorial pages, the numerous ads illustrates that Danish modern furniture was increasingly gaining a stronghold among certain groups of American consumers.
Importers and retail chains like John Stuart Inc., George Tanier, Raynor and Dunbar etc. now sold Danish modern furniture in the US, and by now it was not only hand crafted furniture from the Copenhagen Cabinetmakers’ Guild Exhibitions but also pieces from industrial furniture producers like Fritz Hansen, Søborg Møbelfabrik, Fredericia Furniture and many others. From the end of the 1950s Danish Department stores and other retailers produced comprehensive brochures and booklets in English with prices in US Dollars presenting Danish Design to American and other tourists.
Without exception, these stores all presented the narrative of Danish modern. “Denmark is known all over the world for its exquisite home furnishing, which are characterized by their outstanding design and superb craftsmanship” the department store Magasin claimed in its brochure “Danish Design.”
George Nelson famously served as Editorial contributor to Interiors, where he used the magazine as his bully pulpit for bringing modernism to middle-class America. Interiors was a hard-core interior design publication, as shown by their publishing credo: "Published for the Interior Designers Group which includes: interior designers, architects who do interior work, industrial designers who specialize in interior furnishings, the interior decorating departments of retail stores, and all concerned with the creation and production of interiors-- both residential and commercial."
Interiors during its peak in the 1950s was the most beautfully designed and printed American Interiors magazine I have seen. An amazing vintage mid-century resource, not to be missed. Excellent vintage resource for wallpaper, rugs and floorware, funiture, lighting, decorative objects, etc.
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