DORFSMAN & CBS
Dick Hess and Marion Muller
New York: American Showcase, 1987. First edition. Octavo. Embossed black cloth. Printed dust jacket. 214 pp. 353 color and black and white illustrations. Glossy black jacket lightly rubbed and with minor wear to upper and lower edges, so a nearly fine copy in a very good dust jacket.
9.5 x 12 hardcover book with 214 pages and 353 color and black and white illustrations of ads, promotional packages, books, brochures, on-air promotions, exhibits and design projects.
From Lou Dorfsman's New York Times obituary (Sunday, Oct. 26, 2008): In 1988 a book, "Dorfsman & CBS," documenting his work was published. A review in the Times said, "Leafing through this abundantly illustrated book, one is struck by the fact that television nurtured one of print's most innovative graphic designers."
From the book: “How did CBS earn such accolades as "the Tiffany of the networks" and the "the corporation with class?"
Over and above its history of savvy showmanship and its esteemed news division CBS has consistently wrapped itself in an aura of elegance. Sophistication permeates the company's physical environment, its advertising, its design projects, and every form of communication that bears its name. And the man who has coordinated, projected and polished that image for the past 40 years is Lou Dorfsman, Vice President and Creative Director of Advertising and Design. In the words of William Paley, founder of CBS; 'CBS has a corporate commitment to excellence in design, and Lou Dorfsman is the one whose genius has translated that commitment into reality. Deservedly, he has become a legend in the annals of commercial design."
Lou Dorfsman has been studied, exhibited, published and honored with just about every award invented by the international graphic arts community. His work for CBS and other corporate clients has raised the business world's consciousness on the whole subject of corporate design.
The retrospective of Dorfsman's career at CBS documents 40 years of memorable historic events and entertainment, from epic news features like the moon landing to inspired promotions for the NFL. Above all, the book demystifies the broadcasting and advertising business with some straight talk from this master designer.
Dorfsman and CBS is packed with hundreds of ads, promotional packages, books, brochures, on-air promotions, exhibits and design projects that demonstrate Dorfsman's all-encompassing talents as an advertising man and a creative director.
DORFSMAN & CBS
Dick Hess and Marion Muller
New York: American Showcase, 1987. First edition. Octavo. Embossed black cloth. Printed dust jacket. 214 pp. 353 color and black and white illustrations. Glossy black jacket lightly rubbed and with minor wear to upper and lower edges, so a nearly fine copy in a very good dust jacket.
9.5 x 12 hardcover book with 214 pages and 353 color and black and white illustrations of ads, promotional packages, books, brochures, on-air promotions, exhibits and design projects.
From Lou Dorfsman's New York Times obituary (Sunday, Oct. 26, 2008): In 1988 a book, "Dorfsman & CBS," documenting his work was published. A review in the Times said, "Leafing through this abundantly illustrated book, one is struck by the fact that television nurtured one of print's most innovative graphic designers."
From the book: “How did CBS earn such accolades as "the Tiffany of the networks" and the "the corporation with class?"
Over and above its history of savvy showmanship and its esteemed news division CBS has consistently wrapped itself in an aura of elegance. Sophistication permeates the company's physical environment, its advertising, its design projects, and every form of communication that bears its name. And the man who has coordinated, projected and polished that image for the past 40 years is Lou Dorfsman, Vice President and Creative Director of Advertising and Design. In the words of William Paley, founder of CBS; 'CBS has a corporate commitment to excellence in design, and Lou Dorfsman is the one whose genius has translated that commitment into reality. Deservedly, he has become a legend in the annals of commercial design."
Lou Dorfsman has been studied, exhibited, published and honored with just about every award invented by the international graphic arts community. His work for CBS and other corporate clients has raised the business world's consciousness on the whole subject of corporate design.
The retrospective of Dorfsman's career at CBS documents 40 years of memorable historic events and entertainment, from epic news features like the moon landing to inspired promotions for the NFL. Above all, the book demystifies the broadcasting and advertising business with some straight talk from this master designer.
Dorfsman and CBS is packed with hundreds of ads, promotional packages, books, brochures, on-air promotions, exhibits and design projects that demonstrate Dorfsman's all-encompassing talents as an advertising man and a creative director.
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