London: Council of Industrial Design, 1971. First edition. Slim quarto. Glossy perfect-bound printed wrappers. 100 pp. Fully illustrated in color and black and white. Glossy wrappers lightly soiled, otherwise a fine copy. An uncommon title.
7 x 8.5-inch perfect-bound book with 100 pages of illustrated examples of tightly executed Corporate Design programs. Includes “How Designers Serve Corporate Needs” by F. H. K. Henrion.
“Companies with a high degree of sophistication in their approach to management in general not only have the least difficulty in carrying through a corporate identity programme but also succeed in deriving the most benefit from it.
“This is one of the conclusions of this book which looks at corporate identity as a management tool. It goes on to suggest that industry requires a new type of consultancy to serve all aspects of corporate communications. 'Such a service would combine design with public relations, advertising, sales, communications and marketing generally, so that design would occupy its proper place within the communications mix.
“The book is intended for all levels of management, for designers, PR and advertising executives and marketing specialists. It provides a guide to the systematic analysis of the diverse tasks and procedures involved in any corporate identity programme. It examines the use of opinion research, the role of the designer and the cost and benefits of designing and applying a programme. All this is supplemented by nine case studies which illustrate practical solutions within a wide range of companies.” [Preface]
London: Council of Industrial Design, 1971. First edition. Slim quarto. Glossy perfect-bound printed wrappers. 100 pp. Fully illustrated in color and black and white. Glossy wrappers lightly soiled, otherwise a fine copy. An uncommon title.
7 x 8.5-inch perfect-bound book with 100 pages of illustrated examples of tightly executed Corporate Design programs. Includes “How Designers Serve Corporate Needs” by F. H. K. Henrion.
“Companies with a high degree of sophistication in their approach to management in general not only have the least difficulty in carrying through a corporate identity programme but also succeed in deriving the most benefit from it.
“This is one of the conclusions of this book which looks at corporate identity as a management tool. It goes on to suggest that industry requires a new type of consultancy to serve all aspects of corporate communications. 'Such a service would combine design with public relations, advertising, sales, communications and marketing generally, so that design would occupy its proper place within the communications mix.
“The book is intended for all levels of management, for designers, PR and advertising executives and marketing specialists. It provides a guide to the systematic analysis of the diverse tasks and procedures involved in any corporate identity programme. It examines the use of opinion research, the role of the designer and the cost and benefits of designing and applying a programme. All this is supplemented by nine case studies which illustrate practical solutions within a wide range of companies.” [Preface]
