WERBEFORM (Advertising Form)
Erich Wenzel (editor)

Erich Wenzel (editor): WERBEFORM (Advertising Form). Krefeld, Germany: Scherpe Verlag, 1958. First edition. A very good hardcover book with a good dust jacketthat is chipped to edges with some loss. Text in German. Interior unmarked and very clean. Way out of print.

9.5 x 12.5 hardocver book with 244 pages and hundreds of color and b/w reproductions of German Posters, Advertisements, Book jackets, Booklets, Film Advertising, Letterheads, Magazine covers, Packaging, Posters, Record covers, Trade marks circa 1958. An amazing vintage volume with beautiful engraving and color reproduction that must be seen to be believed. Highly recommended.

This is the second volume in the series of surveys of German posters, advertising and packaging design. Following on the success of its' predecessor, Werbeform (1954), Werbeform 2 highlights the work of 27 studios producing commercial work, taking another look at a number of the designers in the first volume as well.

Showcases the work of the following designers and studios with multiple color and b/w work samples, biographical profiles and photographs: aicher and conrad, hans+ ruth albitz, walter bergmann, walter breker, hubert czermalk, hermann eidenbenz, fishcer-nosbisch, t. + k. e. fuchs, eugen funk, gerd grimm, gerta+alfred haller, g. w. hornig, sigrid + hans lammle, hanns lohrer, helmut lortz, michel-kieser, mullerblass, wolfgang nicolaus, asta + gottlieb ruth, schmeltzer-froning, hans schweiss, eugen sporer, anton stankowski, karl staudinger, grete troost, oskar j. weiss, AND wolf d. zimmermann.

out of stock