TYPOGRAPHY 3
Robert Harling (Editor)

Robert Harling (Editor) with James Shand and Ellic Howe: TYPOGRAPHY 3. London: The Shenval Press, 1937. Original Quarterly Summer 1937 issue. Published in an edition of 2,000 copies. A very good to near-fine softcover magazine with original publishers plasti-coil (ie. revolutionary French Plastoic) ) binding: the plasti-coil binding is split in one spot. Interior unmarked and very clean. A truly rare publication, seldom offered.

9 x 11 softcover book with plasti-coil binding and 54 pages of avant-garde typographic design from England, circa 1937. The good folks at Bloomsbury's Shenval Press were fighting to bring the international revolution in New Typography to England's sheltered shores in the 1930s. An excellent keepsake and snapshot from the trenches in the battle between Art and Trade in the typsetting industry.

This edition of TYPOGRAPHY includes maximum-quality letterpress printing on a variety of paper stocks, as well as tipped-in color plates and two newspaper broadside inserts bound in, as well as an 8-page Monotype sample laid in. A phenomenal production that comes with my highest recommendation.

Here is the Publisher's Manifesto for TYPOGRAPHY: " The Sponsors of TYPOGRAPHY believe that fine book production is notthe onlymeans of typographical expression or excitement. We Believe, in fact, that a bill-head can be as aesthetically pleasing as a Bible, that a newspaper can be as typographically arresting as a Nonesuch." Sounds good to me.

Look at the Contents and Contributors to this issue:

Contents:

  • Type Mixtures by Jan Tschichold: Original article by the most influential typographer of the 20th century, in which Tschichold gives a brief history of type-mixing and suggests some modern mixtures with specimens.
  • Ands & Ampersands by Frederick W. Goudy: Inquiry into the history, form and use. Illustrated with over 60 characters, drawn by the author and engraved and cast in type by his son, Fred T. Goudy. Goudy says this is 'the most important contribution to the history of this typographical character which has yet appeared."
  • From Bewick to the Half-Tone Process-- Illustration Processes in the 19th century by Ellic Howe.
  • Left-Wing Layout ­ Propoganda produced by the politically left in England by Howard Wadman From the books produced by Gollancz to the posters designed by the Labour Party. Workers of the World Unite!
  • The Work of Ashley Havinden English Advertising Designer with an American and European Repuations by Herbert Read:This article is illustrated with tipped-in colro printing samples in color and a newsprint supplement.
  • Monotype Corporation: Quod Est Demonstrandum: The Typographical Problems of the School Geometry Book by Peggy Lane
  • The Front Page Newspaper Design by Allen Hutt: with (2) newspaper insets showing the headings of (2) papers.
  • Bookshelf. Includes a short review of Herbert Bayer's 1937 London Gallery Show.
  • Type Reviews (Examples from Deberny et Peignot, Intertype, Klingspor)
  • Correspondence and Notes and vintage Type Ads.

According to Rick Poynor, Herbert Spencer often spoke of the importance of Harling and Shand's Typography -- Jan Tschichold's article on TypeMixtures in the third issue had a decisive influence on his eventual direction (Poynor: Typographica. NYC: Princeton Architectural Press, 2002. page 15.)

out of stock