LA MARQUE
Philip Hartley [introduction]
Philip Hartley [introduction]: LA MARQUE. Paris: Centre Georges Pompidou, 1977. First edition. Text in French. A very good or better staple-bound booklet with thick printed wrappers and minor shelf wear including rubbing especially to the white back cover. Owner's emboss at the bottom of the Table of Contents page. Otherwise, interior unmarked and very clean. Out-of-print. 7.75 x 9.5 staple-bound booklet with approx. 100 b/w illustrations: Expositions itinerantes [CCI no 6], Centre de Creation Industrielle, Centre Georges Pompidou. Wonderful concise overview of brand development and identity throughout history.
Contents
- Introduction
- Histoire de la Marque
- Definition de la Marque
- La Marque et la Loi
- La Marque dans l'Economie
- Les Atteintes a la Marque
- Recherche du Nom
- Recherche du Graphisme
- La Marque Temoin de son Temps
- Monsieur Michelin et son Bibedum
- Un Livreur Bien Vivant: Nectar
- La Vache Qui Rit de Monsieur Bel
- Faceties d'un Trio
- Le damier et le Per'Lustucru
- Kodak est Jaune
- La Couleur des Reves
- De L'Automobile au Symbole
- De la Locomotive au Symbole
- Histoires d'Initiales
- Un Label de Qualite
- Un Style Visuel
- La Marque et ses Applications
- La Marque dans L'art
- La Marque dans la Decoration
- Bibliographie
Designers and companies include IBM, Michelin, La Vach Qui Rit, Chanel, Nicolas, A. M. Cassandre, Ripolin, Kodak, Lego, Renault and Cacharel.
Spreads from this volume can be viewed here.
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