AD MAGAZINE Volume 7, No. 2: December 1940- January 1941
PM Publishing Co.: AD MAGAZINE. Volume 7, No. 2: December 1940- January 1941. Original edition. A very good Copy in 4-color Photo offset wrappers: cover is lightly toned and worn. The Cover is by Lucille Corcos (Featured Artist). This issue also features a 6-page illustrated article on Industrial Designer George Switzer.
This volume measures 5.5 x 7.75 with 40 [20] pages of articles including Editorial notes; George Switzer; Allen Reeve; Book Design; Books and Pictures and A-D Shorts. Featured Artists are Lucille Corcos and George Switzer.
Lucille Corcos( 1909 - 1973) studied at the Art Students League in New York and at the age of 20 designed her first cover for Vanity Fair magazine. She was a regular contributor to Life, Fortune, Collier's, Mademoiselle and the Saturday Evening Post. She illustrated many books for the Limited Editions Club and she wrote and illustrated The City Book. Her work was exhibited at the Whitney Museum of American Art, Brooklyn Musem, Museum of Modern Art and is in the collection of the Whitney Museum of American Art.
PM magazine was the leading voice of the U. S. Graphic Arts Industry from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.
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