GRAPHIS 28
Volume 5, No. 28, 1949
Walter Herdeg (ed.): GRAPHIS 28. Zurich: Graphis Press 1949. Volume 5, No. 28, 1949. Original edition. A fine original magazine: truly a collectors copy in terms of condition and content. Cover by Hans Hartmann.
9.25 x 11.75 magazine with 106 pages of b/w and color examples of modern graphic design, circa 1949. Text in in English, French and German. Graphis was (and still is) one of the most important and influential European graphic design publication. Each issue always showcased the best graphic and applied art, including advertising, typography, posters, printmaking, illustrators, book arts, ethnic art, etc, with a focus on modern European designers. Graphis is still being published, but the most influential and groundbreaking years are from the 1940s to the early 1960s.
"This special Swiss Number is an answer to the wish, expressed by many of our readers, that we should once review the achievements of Swiss commercial artists in other domains than that of the poster alone. Its subject-matter is drawn from the work of members of the Swiss Union of Graphic Artists (Verband Schweizerischer Graphiker) to which with very few exceptions the serious commercial artists in the country all belong. The principles and the importance of the Union are summed up below by the President, Fritz Buhler." The Editor
Contents:
- Character and development of the Swiss Poster by Hans Kasser, 16 pages illustrated with many poster designs by Celestino Piatti, Herbert Leupin, Donald Brun, Pierre Gauchet, Armin Hofmann, Josef Muller-Brockmann, Walter Greider, Albert Ruegg etc.
- Exhibit Design and Window Display by Georgine Oer
- Booklets and folders by H. Neuburg-Coray
- Artistic Travel Publicity by Hans Kasser
- The Packing by G. Golinese
- Book Jackets and Magazine Covers by G. Oeri
- Book and Magazine Illustrations by Elizabeth Gerold
- Trade Marks, Symbols and Emblems by Walter Herdeg
- Press and Magazine Advertisements by Pierre Gauchat
- Three Swiss Type Faces
- Picasso's Peace Poster
out of stock