TYPE TALKS No. 112
May-June 1960
Ladislav Sutnar
[Ladislav Sutnar] Advertising Typographers Association of America: TYPE TALKS No. 112. New York: Advertising Typographers Association of America, May-June 1960. First edition. A fine digest in stapled wrappers. Interior unmarked and very clean. Cover design by Lawrence Ratzkin. 6 x 9 stapled softcover booklet with 20 [self-wrapped] pages: "Published in the interests of better production by the Advertising Typographers Association of America." For those folks who don't like to select their type from pull-down menus.
Contents:
- Ladislav Sutnar: The Letter 'H' "Designer Ladislav Sutnar presents not only an interesting interpretation of the derivative forms of the letter H, but also a straight-from-the-shoulder commentary about his approach to this assignment."Not referenced in LADISLAV SUTNAR -- PRAGUE -- NEW YORK -- DESIGN IN ACTION [Prague, 2003].
- Rebuttal By van der Tuuk
- Goudyıs Last Letter
- Magazines For The Graficionado
- Headlines & Underlines
- How To Sell A Pencil
- Type For The Go-Go Types
- For Your Bulletin Board
"There is a force and meaningful consistency in Sutnar's entire body of work, which permits him to express himself with a rich diversity in exhibition design and the broad variations of graphic design. Sutnar has the assured stature of the integrated designer." -- Mildred Constantine
"Sutnar's client base was eroding by the early 1960s. He lost his job with Sweet's because the systems in place obviated the need for a full-time art director and information research department. At a particularly difficult time, Sutnar's friends banded together to inform the business community about his work. The result was the traveling exhibition Ladislav Sutnar: Visual Design in Action, which was curated by Allon Schoener but meticulously designed by Sutnar himself. The exhibition was the basis for the book of the same name, which, because he could not find a publisher who would pay the high production costs, Sutnar financed out of his own pocket and sold for the hefty price of $15. Sutnar had previously edited Design for Point of Sale (1952) and Package Design (1953), which showcased exemplary work by others, but Visual Design in Action featured his own work as a model on which to base contemporary design. Sales were not very brisk, although today the book is a rare treasure." -- Steven Heller
out of stock