PM MAGAZINE
Volume 2, No. 10: June 1936

Robert L. Leslie and Percy Seitlin [Editors]

Robert L. Leslie and Percy Seitlin [Editors]: PM [An Intimate Journal For Art Directors, Production Managers, and their Associates]. New York: The Composing Room/P.M. Publishing Co., Volume 2, No. 10: June 1936. A nearly fine softcover book in decorated, stiff wrappers: wrappers lightly toned and worn to edges; corners lightly rounded. Photogelatine 2-color cover by Joseph Sinel. Interior unmarked and very clean. Out-of-print.

5.5 x 7.75 saddle-stitched digest with 28 [4] pages of articles including a very nice Joseph Sinel Insert with layout and design Joseph Sinel.

Contents:Joseph Sinel; Editorial Notes; The Color Graph Process; Camera; The Nonesuch Century; Book and Magazine Guild of America; and PM Shorts.

Joseph Sinel came to the United States in 1918 and settled in San Francisco. He was the first to use the term Ôindustrial designÕ in 1919 in reference to drawings of industrial objects used in ads. He worked for Foster and Kleiser, specializing in outdoor advertising. After relocating to New York he worked for the art department of Associated First National Pictures. In 1923 he was special advisor to Calkins and Holder and art director of the Goldsmith Agency. He published several books on lettering and trademarks and designed several hundred trademarks for businesses, publishers, institutions ans individuals.

PM magazine was the leading voice of the U. S. Graphic Arts Industry from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.

Spreads from this volume can be viewed here.

Price: $50.00
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