PROCESS VISUAL:
DEVELOPMENT OF A CORPORATE IDENTITY
Wolfgang Schmittel
Wolfgang Schmittel: PROCESS VISUAL: DEVELOPMENT OF A CORPORATE IDENTITY. Zurich: ABC Verlag, 1978. First edition. Text in German, French, and English. A near-fine hardcover book in glazed pictorial boards with a near-fine dustjacket: a remarkably well-preserved copy. Interior unmarked and very clean. Out-of-print. 10.25 x 10 hardcover book with 204 pages and over 200 color and b/w text illustrations. From the publisher: “The present book informs us about the development of trade signs and above all about six projects for a unanimous Corporate Identity. It describes the creative process and the proceedings during the development phase leading up to the final results.”
Contents
- Corporate Personality: Making Use of the Results
- Designing a Company Symbol for Gillette Company—Communications Dept. of Braun AG
- Brenner’s Park Hotel—Kroehl Design Group
- The New Graphic Presentation of elf—Jean Roger Rioux
- Gfeller: A Direct Way to a New Image of a Firm—Hansruedi Widmar, Devico Design AG
- London Electricity Board—FHK Henrion
- The Symbol of the National Airline LanChile—Olaf Leu
- Summary
Spreads from this volume can be viewed here.
out of stock