DESIGN CONCEPT REALISATION

Wolfgang Schmittel

Wolfgang Schmittel: DESIGN CONCEPT REALISATION. Zurich: ABC Editions, 1975. First edition. Text in English, French and German. A near-fine hardcover book in glazed pictorial boards with a near-fine dustjacket: a remarkably well-preserved copy. Interior unmarked and very clean. Out-of-print.

10.25 x 10.25 hardcover book in glazed, decorated boards with 224 pages of illustrated design case studies for six cutting-edge companies including Braun, Citroen, Herman Miller, Olivetti, Sony and SwissAir.

From the book: "This book presents six internationally recognized design concepts which are successful in practice. An abundance of topical illustrative material indicates how these concepts were realized from designing the product up to the communication Points in common, as well as differences in the design philosophy of these firms, are clearly seen in this comparison."

“It is an objective and well-founded informative aid for all thoes occupied with design and interested in the world-wide discussion on the significance and responsibility of industrial design."

Contents:

• Introduction and Synopsis
• BRAUN
• The realizaition of a corporate concept
• The starting point and aim of design is its use
• Teamwork is a condition for functional design
• Honesty, simplicity, balance
• The quality of design depends on the detail
• Each individual design is part of a greater whole
• All things which are really used have a clear order
• The company's image
• The Braun Prize - a challenge for young designers
• A concept for the future?
• CITROEN
• An avant-guard tradition
• The originality of Citroen
• The laws of manufacture
• The environment
• Two exhibitions
• The DS
• The 2 CV
• GS and SM
• CX 2000 amd 2200
• Communication
• Advertising
• Citroen's trademark
• Sport and design
• Public relations
• The future
• HERMAN MILLER
• Design as social response
• Gilbert Rohde
• George Nelson
• Charles Eames
• Alexander Girard
• Robert Probst
• Internal Design Program
• Herman Miller Architecture
• Design for Marketing
• Graphics
• People to People Marketing
• Corporate Design
• Annual Reports
• Today's Environment
• OLIVETTI
• A total design approach
• Corporate identification system
• Product design
• Architecture
• Advertising
• An industry and contemporary cultural expression
• SONY
• A distinct way to progress
• Landmarks in history
• Technology and Design
• The Corporate Identity
• The Sony Design Concept
• Advertising Concept
• Design System
• SWISSAIR
• An air-line's design
• Identification with Switzerland
• A white cross on a red ground
• World-wide signaliztion
• Information is an element of service
• Man as a medium of design?
• Hospitality is a concept and a tradition
• Communication - a world-wide dialogue between an airline passenger and the airline

Spreads from this volume can be viewed here.

out of stock