Ruedi Ruegg: ZURCHER PIKTOGRAMME / ZURICH PICTOGRAMS. Zurich: Burogemeinschaft Baltis und Ruegg BSW, January 1985. First edition. Plain acetate and black board covers. Parallel wire binding. [ii] 33 pp. Parallel German and English text. Black pictograms with spot colors throughout, printed rectos only. Acetate frontis lightly yellowed along binding edge, otherwise an uncirculated, as new copy.
8.25 x 11.75 wire-bound guide to the Pictogram system for the Zurich Airport designed and implemented by Ruegg and partner Max Baltis. A nice piece of Design history with an unmistakably Swiss pedigree.
From www.jannuzzismith.com/downloads/swissgraphicdesign_pr.pdf: "Born in Switzerland in 1936, Ruedi Ruegg is an educator, writer and one of the most highly-regarded Swiss graphic designers. After leaving the Kunstgewerbeschule in Zurich he worked with Josef Muller-Brockmann in Switzerland and then with Paul Rand in the USA. As a designer he was part of the Nakamoto International Agency in Japan from 1964–1965 before returning to Zurich as partner and co-owner of the design and advertising agency Muller-Brockmann & Co. In 1984 he set up his own practice with Max Baltis that would become Designalltag in 1992. Amongst his designs: the literature periodical "Orte," the pictograms and information system for Zurich Airport, the posters for Opernhaus Zurich and with Adrian Frutiger the corporate identity of the Swiss PTT. Since 1988 he has been lecturer for graphic design at the Ohio State University, Carnegie Mellon University, Cooper Union School of Design and Schule fur Gestaltung St Gallen."
A sample spread from this volume can be viewed here.
out of stock