STILE INDUSTRIA: October 1954
Alberto Rosselli (Editor)
Alberto Rosselli (Editor): STILE INDUSTRIA. Milan: Domus, 1954. Original edition (Volume 1, Number 2: October 1954). Text in Italian, photo captions in Italian and English. A good shelf worn vintage magazine with a crease running diagonally though the front cover: the spine is rough on the top and the bottom. Page 5 is loose. Interior unmarked and very clean. Out-of-print. Cover design by Bruno Munari. 9.5 x 13 vintage magazine with 54 pages of editorial content plus trade advertisements. Alberto Rosselli was among the first Italians to take an interest and start speaking of "industrial design." He founded and directed "Stile Industria" -- an adjunct publication of "Domus" that soon acquired complete autonomy. He was also an influential lecturer in Architecture at Milan Polytechnic.
More than any other magazine of the postwar period, Stile Industria served to reinforce the special role for the mass-produced object. It promoted design as one of the most important cultural forces in modern Italy. Launched in 1954 under the editorship of Alberto Rosselli, it quickly became an important force in the Italian neo-Modernist design movement, providing a platform for discussions about the aesthetic and meaning of modern design in an international context.
Contents
- Lšoggetto dšuso alla Triennale
- "Industrial Design" alla X Triennale: includes work by Achille Castiglioni, PierGiacomo Castiglioni, Roberto Menghi, Augusto Morello, Marcello Nizzoli, and Alberto Rosselli
- Continuita di uno stile: due nuove macchine olivetti disegnate da Marcello Nizzoli
- La professione dellšindustrial designer negl Stati Uni by Peter Muller-Monk
- Considerazioni sui rapporti tra forma e funzionalita: Gio Pontišs design of bathroom sinks and toilets for Ideal Standard
- Un disegno per la grande diffusione: a camera design by Raymond Loewy Assoc.
- Posate, forme per lšuso: modern cutlery design by Gio Ponti, Sigurd Persson, D. Wallance, Metalltechniken, and L. Caccia Dominioni among other designers and manufacturers
- Lo stile della strada
- Notiziario della Xa Triennale: Il Congresso dellšIndustrial Design
- I bulini di Pollero
- Linea contro decorazione: industrial espresso makers designed by Gio Ponti and Alberto Rosselli
- Proposte per la produzione
- Razionalita di un sistema
- Colori nelle automobili: una iniziative della Duco-Montecatini: includes ideas on coloring cars from Italian artists Grossi, Bordoni, Pantaleoni, Ballocco, Di Salvatore, Prampolini, De Fusco, Monnet, Mesciulam, and Munari
- Grafica di Will Burtin: 3 pages with 12 illustrations, 7 in color
- Espressione di unšindustria: produzione Cotonificio Legler, grafica Max Huber
- Invenzioni: grafica + imballaggio
- Una mostra italiana a Zurigo
- Grafici giapponesi
- And more
out of stock