NINE PIONEERS IN AMERICAN GRAPHIC DESIGN

R. Roger Remington and Barbara J. Hodik

R. Roger Remington and Barbara J. Hodik: NINE PIONEERS IN AMERICAN GRAPHIC DESIGN. Cambridge: The MIT Press, 1989. First edition. A fine hardcover book in a fine dustjacket. Interior unmarked and very clean. Out-of-print.

8.75 x 12.25 hardcover book with 180 pages and more than 300 illustrations, 55 in color. Includes posters, advertising, magazines, book jackets, business graphics, and signage. Contents:

  • Mehemed Fehmy Agha
  • Alexey Brodovitch
  • Charlers Coiner
  • William Golden
  • Lester Beall
  • Will Burtin
  • Alvin Lustig
  • Ladislav Sutnar
  • Bradbury Thompson

From the book: "Graphic designer R. Roger Remington and art historian Barbara Hodik have collaborated in this splendidly illustrated book that profiles the careers and contributions of nine men who shaped the graphic design profession from the 1930's to the 1950's."

"Nine Pioneers in American Graphic Design explores each designer's milieu, education, personal philosophy of design, body of work, client relations, and problem-solving approaches. The more than 300 illustrations, 55 in color, are drawn from almost every medium of graphic expression, including posters, advertising, magazines, book jackets, business graphics, and signage."

"Remington and Hodik's carefully researched work brings an important part of graphic design history to life and provides a better understanding of contemp;orary graphics through a comprehensive look at these pioneering designers:"

"Mehemed Fehmy Agha, who introduced bleed photographs and the duotone; Alexey Brodovitch, known for his liquid sense of motion and always-changing graphic composition; Charles Coiner, the first American graphic designer to address the needs of the U. S. government with innovative design; William Golden, most famous for designing the CBS "eye"; Lester Beall, proponent of the "new typography" and known as the "businessman's designer"; Will Burtin, who designed several World's Fair exhibits; Alvin Lustig, a noted designer and art educator whose career was cut tragically short by blindness and death at age 40; Ladislav Sutnar, renowned for his work on the McGraw Hill "Sweet's" catalog; and Bradbury Thomp;son, who designed many publications, including Smithsonian Magazine and the Chicago Daily News."

"Both authors teach at Rochester Institute of Technology. R. Roger Remington if professor of graphic design and Barbara J. Hodik is professor of art history. "

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