A DESIGN STUDENT'S GUIDE
TO THE 1939 NEW YORK WORLD'S FAIR
Paul Rand
Paul Rand: A DESIGN STUDENT'S GUIDE TO THE 1939 NEW YORK WORLD'S FAIR. New York: Laboratory School of Industrial Design with The Composing Room/P.M. Publishing Co., 1939. First edition [price 50 cents]. A nearly fine booklet in stapled, printed self-wrappers: trace of wear overall. Interior unmarked and very clean. Rare. 5.5 x 7.75 booklet with 36 pages letterpressed in one color throughout. The cover of this booklet is widely recognized as one of the iconic images of 20th-century American Graphic Design, as has been reproduced countless times in design histories/anthologies. A classic piece of original ephemera from the most influential graphic designer of all time.
Paul Rand (1914-1996) studied at Pratt Institute, Parsons School of Design and the Art Student's League with George Grosz. From 1935 to 1941 he was art director of Esquire and Apparel Arts. He was designer of many covers of Direction magazine from 1938 to 1945, designer of two covers and features in PM/AD magazine as well as on the staff of Weintraub Advertising Agency from 1941 to 1954. In 1939 he was an instructor at the New York Laboratory School and over the course of his career was an instructor at Cooper Union and Pratt Institute. In 1966, he was awarded the AIGA Gold Medal. In 1955 he began freelancing and acted as design consultant for several major corporations including IBM, Cummins Engine Company, Westinghouse Electric Company and NeXT. His logos for IBM, Westinghouse, United Parcel Service and ABC television are examples of truly successful corporate/designer partnership. He authored Thoughts on Design, Paul Rand: A Designer's Art, Design Form and Chaos, The Trademarks of Paul Rand and From Lascaux to Brooklyn. He was a professor at Yale University from 1956 until 1993 and a professor at the Yale summer design program in Brissago, Switzerland from 1977 until 1996.
Spreads from this volume can be viewed here.
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