SUBWAY ADVERTISING CARDS
New York Subways Advertising Company
Paul Rand [et al]
Paul Rand [et al]: SUBWAY ADVERTISING CARDS. New York: New York Subways Advertising Company, n. d. [1947]. Set of [17] offset lithography cards showcasing designer-commissioned subway posters. Uniformly fine with a couple of cards displaying light wear from handling. Rare.[17] 10.5 x 5.5 cards on lightweight card stock with a 4-color offset poster reproduction on front and a black and white portrait of the poster designer, a short professional bio and advertising copy on Subway advertising on rear panel.
After World War II, Manhattan was the center of concept-driven graphic design -- clean European style coupled with the quick wit and humor of Madison Avenue copy. In 1947 the New York Subways Advertising Company took advantage of this deep talent pool by commissioning leading poster artists to create images extolling the virtues of Subway advertising. History has proven that the Company chose their talent wisely.
Set includes original poster compositions by:
- Herbert Bayer
- Lester Beall
- Lucien Bernhard
- Joseph Binder
- Fred Chance
- Arthur Hawkins, Jr.
- E. McKnight Kauffer [2 examples]
- Sasha Maurer
- Erik Nitsche
- Paul Rand [2 examples]
- Stephen Randcock
- Otis Shepherd [2 examples]
- Paul Smith
- Wulf Stapelfeldt
An exceptional collection of rarely seen, original compositions by some of the greatest poster artists of the 20th-century.
out of stock