PM: AN INTIMATE JOURNAL FOR ART DIRECTORS, PRODUCTION MANAGERS, AND THEIR ASSOCIATES
Vol. 5, No. 2, August-September 1939
A Design Student's Guide to the 1939 New York World's Fair
Paul Rand
Paul Rand and Robert L. Leslie and Percy Seitlin [Editors]: PM [An Intimate Journal For Art Directors, Production Managers, and their Associates]. New York: The Composing Room/P.M. Publishing Co., Volume 5, No. 2: August-September 1939. Original edition. A very good softcover, perfect-bound book in decorated, stiff wrappers: the cover edges are lightly worn. The cover of this issue was bound slightly oversized to the interior signatures, thus making this edge wear inevitable. The cover itself is a tour de force of 1939 fine printing technology: hand stenciled (pochoir), steel die stamped lettering; and cold stamped illustration area. 5.5 x 7.75 Digest with 100 pages of articles and advertisements. The issue is ostensibly devoted to Dr. M.F. Agha's American decade, and includes a lengthy section written and designed by the following artists/designers/publishers etc.: Cipe Pineles, Walter Geohegan, Frank Crowninshield, Pierre Brissaud, Conde Nast, William Golden, Horst, Tobias Moss, William Fink, Ludwig Bemelmans, Dora Abrahams, Francis Brennan, William Harris, Sherman H. Raveson, J. Walter Flynn, Tom Maloney, Witold Gordon, Harry Brown, and Arthur Weiser.
The real standout of this issue is the 36-page letterpress insert A Design Student's Guide to the 1939 New York World's Fair designed by Paul Rand. The cover of this insert is widely recognized as one of the iconic images of 20th-century American Graphic Design, as has been reproduced countless times in design histories/anthologies. A classic piece of original ephemera from the most influential graphic designer of all time.
In this issue, the PM / A-D Shorts column mentions The Laboratory School of Industrial Design, Paul Rand, Laszlo Matulay , Anthony Velonis , AIGA, Paul Strand , Norman W. Forgue and Frederic Ryder, The Spiral Press, Ted Sandler , William Golden, and Leonard Hyams.
This edition of PM is an amazing original example of American Graphic Design.
PM magazine was the leading voice of the U. S. Graphic Arts Industry from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.
Price: $150.00
PayPal Secure Payment
Domestic Shipping: $10.00
International Shipping: $15.00