Presenting the first article ever written about Paul Rand's graphic design work.

PM MAGAZINE. Volume 4, No. 9: October-November 1938
The Paul Rand issue

PM Publishing Co.: PM MAGAZINE. Volume 4, No. 9: October-November 1938. Original edition. A very good to near-fine softcover, perfect-bound book in decorated, stiff wrappers: the cover/ spine juncture is lightly worn along the lower portion and the cover displays mild wear. The cover is a 4-color offset design by the young up-and-comer Paul Rand. You may have heard of him.

This volume measures 5.5 x 7.75 with 83 [13] pages of articles and advertisements. This issue of PM rates a singular high point in the history of American Graphic design due to its spotlighting of Paul Rand-- this is the FIRST article to acknowledge Rand's professional output. Rand designed the wraparound cover as well as the 16-page letterpressed insert that shows the early development of the modern american master.

The cover of this PM is widely recognized as one of the iconic images of 20th-century American Graphic Design, as has been reproduced countless times in design histories/anthologies. A classic piece of original ephemera from the most influential graphic designer of all time.

Also included is a 16-page Portfolio of Reproductions from the Christmas Cards Published by the American Artists Group printed in 5-color offset and featuring many WPA-eras artists including Rockwell Kent, Thomas Hart Benton, Grant Wood, Doris Lee, Adolph Dehn, John Stuart Curry, Emil Ganso, Dale nichols and others.

In this issue, the PM / A-D Shorts column mentions Hans J. Barschel, Rex Cleveland, Edward A. Adams, Kurt H. Volk , Peter DeNapoli, Laszlo Matulay, John Kanelous, Fritz Eichenberg, Daniel Berkeley Updike, George Switzer, August Gauthier, Evelyn Harter, Percy Seitlin.

Walker Evans American Photographs hot off the presses from the Museum of Modern Art is reviewed rather favorably with one photograph reproduced. it doesn't get any better than this.

Advertisers include The Composing Room, Intertype, The Marchbanks Press, Wilbar Photo Engraving, The Kenilworth Press, Merganthaler - Linotype, Reliance Reproduction Co., Whitehead and Alliger Co., Ludlow Typograph Co., Silvertone Process Co., Flower Electrotypes.

This edition of PM is an amazing original example of American Graphic Design.

PM magazine was the leading voice of the U. S. Graphic Arts Industry from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.

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