A PERSONAL INFORMATION MACHINE
Paul Rand: Designer/Typographer

[Paul Rand] Spencer Welch (editor), Paul Rand (Designer/Typographer): A PERSONAL INFORMATION MACHINE. Armonk, NY: International Business Machines Corporation, n.d. Original edition. A near-fine, saddle-stitched booklet in self-wrappers: one small smudge to cover. Interior unmarked and very clean. Out-of-print.

4.5 x 9 saddle-stitched magazine with 32 pages (printed in two colors) of text, photography and diagrams explaining the potentials of a personal information machine, which sounds suspiciously like a PC to me.

"This brochure was designed to supplement an IBM exhibit which teaches the fundamentals of computer usage. The exhibit employs a set of blocks decorated with APL symbols with which simple programs can be built.

An interesting artifact from the early days of one of the most successful Corporate Design Progams in history: when IBM decided they needed to update their look, they turned the work over to Paul Rand, Charles Eames, George Nelson, Edgar Kaufmann and Eliot Noyes. They did a good job.

out of stock