PAUL RAND: HIS WORK FROM 1946 TO 1958
Yusaku Kamekura [Editor]
Yusaku Kamekura [Editor]: PAUL RAND: HIS WORK FROM 1946 TO 1958. Tokyo & New York: Zokeisha & Alfred A. Knopf, 1959. First American Edition. Text in English and Japanese. Square quarto. Green cloth stamped in pink. Olive endpapers. Cardboard slipcase with printed label. 132 pp. 150 plates, 31 in color. Green spine cloth lightly sunned. A near fine copy in publishers slipcase.
10.25 x 9.75 hardcover book with 132 pages and 150 plates, including 31 in color (both spot and 4-color process). Includes four sets of notes on Rand by Kamekura, Bernard Rudofsky, Giovanni Pintori and Hans Schleger, followed by sections on Rand's work on poictures and billboards, newspaper advertisements, magazine advertisements, packaging and product design, direct mail, jacket designs, covers and illustrations and paintings, with an additional section by Kamekura on "One Day with Paul Rand", and biographical notes. The book was produced in Japan.
Contents:
- Four notes on Paul Rand: Introduction by Yusaku Kamekura; Bernard Rudofsky; Giovanni Pintori; Hans Schleger
- Posters and Billboards
- Newspaper Advertisments
- Magazine Advertisements
- Packaging and Product Design
- Direct Mail
- Jacket Designs, Covers and Illustrations
- One Day with Paul Rand by Yusaku Kamekura
- Paintings
- Biographical Notes
Lightweight slipcase designed by Rand amd made in Japan with staples at top and bottom.
Yusaku Kamekura first met Paul Rand in 1954. As well as seeing the "genius" in Rand's work, Kamekura also recognized something essentially Japanese in his style: "When we Japanese look at Paul Rand's work and ponder the futility of our struggle to absorb western culture, we are stunned to recognize traditional Japanese styles - styles which we Japanese have long forgotten - running beautifully and refreshingly through them." (Yusaku Kamekura: His Works. Bijutsu Shuppan-sha, 1971.).It is no secret that Rand was a great admirer of Japanese design and would regularly remind his students that the Japanese were, in his mind, entirely unparalleled in the field.
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