INDUSTRIAL DESIGN 4
Volume 2, Number 4, August 1955

Jane Fisk Mitarachi (editor) INDUSTRIAL DESIGN 4. NYC: Whitney Publications, Inc., 1955. Original Edition (Volume 2, Number 4, August 1955). A near-fine original magazine with a trace of wear to the cover: ³Aug 1955² and ³HI-FI²has been written and erased from the front cover. Previous owner notation to table of contents, otherwise interior unmarked and very clean. Very Scarce in any condition--when was the last time you saw one of these great magazines for sale? An amazing magazine that has more information per column inch than any other vintage publication I have seen.

9 x 12 magazine with 138 pages and illustrated throughout and printed on different stocks, including an amazing variety of editorial content. Here is what the publishers wanted this magazine to accomplish: "A bi-monthly review of form and technique in designing for industry. Published for active industrial designers and the design executives throughout industry who are concerned with product design, development and marketing."

Here is former ID editor Ralph Caplan's recounting the magazines birth: "Fifty years ago, the publisher Charlie Whitney ran into Henry Dreyfuss. 'Henry,' he said, 'I'm about to publish a magazine for industrial designers.' 'Wonderful,' Henry replied. 'There are 14 of us.' Caplan remembered, "I.D. was not begun as a magazine for industrial designers, but as a magazine for anyone who had a stake in design and cared about it. This allowed a great deal of editorial latitude."

This issue of INDUSTRIAL DESIGN celebrated all the best of modern American industrial design. Includes many examples of furniture, ceramics, housewares, appliances, automobiles, buildings, radios, projectors, televisions, and many other objects designed for the burgeoning postwar middle class.   Contents include:

  • eenter the Viscount
  • Redesign
  • IBM Brain Center
  • Aspen Report
  • Bell and Howell Hi-Fi
  • Douglas Fir Plywood Exhibition
  • Paul Rand: Ideas about Design: 8 pages of Randıs designs and their inspirations
  • US Trade Fairs
  • Introduction to sheet forming techniques
  • Big Break in Vault Doors
  • Designs From Abroad
  • Fastener Review
  • Design Review: furniture by Herman Miller, Raymor, Knoll, Thonet, etc.
  • Invention
  • Perspective; a new system for designers by Jay Doblin
  • Regular features include Contributorsı Profiles, Letters, News, Editorial, Technics, Design Review, and Manufacturers Literature.

out of stock