GOOD DESIGN IS GOOD WILL

Paul Rand

7 x 9 staple-bound booklet with 12 pages. "Good Design is Good Will" addresses the poor design decisions often made by major corporations and how such decisions can impact their bottom line. An edited version of the essay appears in "Design Form and Chaos" (1993).

"[Rand] is an idealist and a realist using the language of the poet and the business?man. He thinks in terms of need and function. He is able to analyze his problems but his fantasy is boundless." -- László Moholy-Nagy

Paul Rand (1914-1996) studied at Pratt Institute, Parsons School of Design and the Art Studentšs League with George Grosz. From 1935 to 1941 he was art director of Esquire and Apparel Arts. He was designer of many covers of Direction magazine from 1938 to 1945, designer of two covers and features in PM/AD magazine as well as on the staff of Weintraub Advertising Agency from 1941 to 1954. In 1939 he was an instructor at the New York Laboratory School and over the course of his career was an instructor at Cooper Union and Pratt Institute. In 1966, he was awarded the AIGA Gold Medal. In 1955 he began freelancing and acted as design consultant for several major corporations including IBM, Cummins Engine Company, Westinghouse Electric Company and NeXT. His logos for IBM, Westinghouse, United Parcel Service and ABC television are examples of truly successful corporate/designer partnership. He authored Thoughts on Design, Paul Rand: A Designer's Art, Design Form and Chaos, The Trademarks of Paul Rand and From Lascaux to Brooklyn. He was a professor at Yale University from 1956 until 1993 and a professor at the Yale summer design program in Brissago, Switzerland from 1977 until 1996.

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