A DOUBLE LIFE OF 80 AGI DESIGNERS...
Creativity and Sense of Humor

Armando Milani, Paul Rand (introduction)

Armando Milani, Paul Rand (introduction): A DOUBLE LIFE OF 80 AGI DESIGNERS...[Creativity and Sense of Humor]. Torino: Cartiere Burgo with the Alliance Graphique International, 1996. First edition. Text in English. Decorated cloth. A near-fine hardcover book in a near-fine dust jacket. Sewn binding starting to loosen, otherwise an exceptional copy. Interior unmarked and very clean. Out-of-print.

8.75 x 12 hardcover book with 178 pages with humorous portraits and work samples by 80 designers from the Alliance Graphique International. The portraits tend to incorporate the designers name in some odd fashion. Each designer also has work samples, short biographies and addresses and contact information represented.

Includes work smaples, biographies and addresses of Walter Allner , Walter Ballmer, Saul Bass, R. O. Blechman, Ivan Chermayeff, Seymour Chwast, Lou Danziger, Paul Davis, Rudolph de Harak, Lou Dorfsman, Gene Federico, Enzo Finger, Alan Fletcher, Colin Forbes, Shigeo Fukuda, Milton Glaser, Franco Grignani, Armin Hofmann, Bruno Monguzzi, Paul Rand, Deborah Sussman, George Tscherney, Massimo Vignelli, Bruno Wiese, Henry Wolf, Richard Saul Wurman and 54 others.

For those of you unfamiliar with the AGI, here is how they describe themselves and their mission on their website: "The AGI unites the world¹s leading graphics designers and artists in a professional club of common interest and achievement. It is an élite club. Its members have been collectively responsible for the identity design of most of the world's top corporations and institutions as well as for countless examples of globally known packaging, publications, illustration and posters."

"The AGI holds exhibitions of members work which are highly influential in disseminating new forms, techniques and ideas. There is a book publishing programme based on the thoughts and works of members. There are contacts with colleges and schools, government bodies and commercial institutes, all aimed at promoting graphic design and visual literacy." 

"In the 1940s, commercial artists, mural makers, typographers, printmakers, art directors, illustrators and poster designers increasingly realised their common bonds, and the modern profession of graphic design began to be defined. In 1951, five graphic artists ­ two Swiss and three French ­ decided to formalise their relationship into some sort of association. Their idea was simply to share common interests and friendships across national and cultural borders. "

"It was a notion that soon attracted leading exponents of the graphic arts from elsewhere in Europe and in the USA. In 1952 the Alliance Graphique Internationale was incorporated in Paris with 65 members from 10 countries. The first AGI exhibition was held in Paris in 1955 and in 1969 the headquarters moved from Paris to Zurich. Student seminars were introduced in 1979 and the first Young Professional AGI Congress was held in London in 1994."

"Membership of the AGI requires reputation and achievement of the highest order and commitment to the processes of visual learning and perception, unfettered by cultural differences. The AGI remains dedicated to the universal aspect of graphic design as a means of communication and information, and its ideals remain relevant to the new world of visual literacy which its members have helped to bring about. "

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