THE PRINTING SALESMAN'S HERALD
Paul Rand: THE PRINTING SALESMAN'S HERALD [Book 35]. New York: Champion Papers, Champion International Corporation, 1975. First edition. Quarto. Glossy printed wrappers. Unpaginated . Color plates. Bump to lower corner. Special Issue on Paul Rand, designed by Rand. A very good or better copy.
8.5 x 11 softcover magazine with 42 pages designed by guest designer and editorial subject Paul Rand. From the Issue: "This special edition of The Printing Salesman's Herald is devoted exclusively to Paul Rand and his work. Rand has been a prime mover in establishing graphic design as a respected profession. His continuing efforts have help convince business leaders around the world of the central importance of good design as an integral part of a company's public posture ...."
Profusely illustrated and beatifully designed (by Rand) and printed on a variety of dull, vellum and coated stocks with small black and white and 12 full page color examples of Rand's work as well as reproductions of 5 art (Leger, Arp, Klee, Lissitzky, Coptic Weaving) pieces from Rand's personal collection. All examples are accompanied by short text descriptions.
Paul Rand (1914-1996) studied at Pratt Institute, Parsons School of Design and the Art Student’s League with George Grosz. From 1935 to 1941 he was art director of Esquire and Apparel Arts. He was designer of many covers of Direction magazine from 1938 to 1945, designer of two covers and features in PM/A-D magazine as well as on the staff of Weintraub Advertising Agency from 1941 to 1954. In 1939 he was an instructor at the New York Laboratory School and over the course of his career was an instructor at Cooper Union and Pratt Institute. In 1966, he was awarded the AIGA Gold Medal. In 1955 he began freelancing and acted as design consultant for several major corporations including IBM, Cummins Engine Company, Westinghouse Electric Company and NeXT. His logos for IBM, Westinghouse, United Parcel Service and ABC television are examples of truly successful corporate/designer partnership. He authored Thoughts on Design, Paul Rand: A Designer's Art, Design Form and Chaos, The Trademarks of Paul Rand and From Lascaux to Brooklyn. He was a professor at Yale University from 1956 until 1993 and a professor at the Yale summer design program in Brissago, Switzerland from 1977 until 1996.
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