MODERN ART IN ADVERTISING
Designs for Container Corporation of America

Paul Rand, Walter Paepcke and Egbert Jacobson

[Paul Rand] Walter Paepcke, Egbert Jacobson: MODERN ART IN ADVERTISING. Designs for Container Corporation of America. Chicago: Container Corporation of America/Paul Theobald, 1946. First edition. 4to. Full decorated cloth. Printed dust jacket. A very good copy book in a good dust jacket: decorated cloth boards mildly bumped. Dust jacket chipped to spine and top edge with weakened folds. Few archival tape reinforcements to verso. Interior unmarked and very clean. The cloth boards are decorated with a design that mirrors the Dust jacket. A scarce vintage edition.

First-rate Cover design, board design and interior typography by Paul Rand. An excellent vintage snapshot of corporate America's embrace of the European Avant-Garde-- graphically more intense than the later (more artsy) Great ideas series. many ofthe included examples have not been reprinted elsewhere.

9.5 x 12.5 hardcover book with 89 color and b/w reproductions of advertising artwork commissioned by Chairman Paepcke for the Container Corporation of America. Includes an essay entitled "Art in Industry" by Walter Paepcke. This volume includes a short biography as well as a photograph of all the represented artists.

Includes work by A. M. Cassandre (13 examples), Gyorgy Kepes (4 examples), Herbert Bayer (11 examples), Jean Carlu (4 examples), Herbert Matter (8 examples), Leo Lionni (6 examples), Fernand Léger, Richard Lindner, Miguel Covarrubias, Ben Shahn, Sigurd Sodergaard, Henry Moore, Persia Abbas, Tibor Gergely, Zdzislaw Czermanski, Juan Renau, Philip Evergood, Paul Rand, Man Ray, Xanti Schawinsky , Rufino Tamayo, Jean Varda, George Korff, William Campbell, Matthew Liebowitz, Paul Nonnast, Toni Zepf (4 examples) and others.

Price: $150.00
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