MODERN ART IN ADVERTISING
Designs for Container Corporation of America
Paul Rand, Walter Paepcke and Egbert Jacobson

[Paul Rand] Walter Paepcke, Egbert Jacobson: MODERN ART IN ADVERTISING. Designs for Container Corporation of America. Chicago: Container Corporation of America/Paul Theobald, 1946. First edition. A very good to near-fine hardcover book with a fair dust jacket: the DJ is split along fold edges with archival tape repairs to versos and some chipping and lose to spine . Former owners signature inside front cover, otherwise interior unmarked and very clean. The cloth boards are decorated with a design that mirrors the Dust jacket. A scarce vintage edition.

First-rate Cover design, board design and interior typography by Paul Rand. An excellent vintage snapshot of corporate America's embrace of the European Avant-Garde-- graphically more intense than the later (more artsy) Great ideas series. many ofthe included examples have not been reprinted elsewhere.

9.5 x 12.5 hardcover book with 89 color and b/w reproductions of advertising artwork commissioned by Chairman Paepcke for the Container Corporation of America. Includes an essay entitled Art in Industry by Walter Paepcke. This volume includes a short biography as well as a photograph of all the represented artists.

Includes work by A. M. Cassandre (13 examples), Gyorgy Kepes (4 examples), Herbert Bayer (11 examples), Jean Carlu (4 examples), Herbert Matter (8 examples), Leo Lionni (6 examples), Fernand Léger, Richard Lindner, Miguel Covarrubias, Ben Shahn, Sigurd Sodergaard, Henry Moore, Persia Abbas, Tibor Gergely, Zdzislaw Czermanski, Juan Renau, Philip Evergood, Paul Rand, Man Ray, Xanti Schawinsky , Rufino Tamayo, Jean Varda, George Korff, William Campbell, Matthew Liebowitz, Paul Nonnast, Toni Zepf (4 examples)and others.

out of stock