AMERICAN ARTIST
June 1942
Paul Rand by Percy Seitlin

[Paul Rand] Percy Seitlin (contributor): AMERICAN ARTIST. NYC: Watson-Guptill, Volume 6, Number 6, June 1942. First edition. A very good original magzzine with lightly worn wrappers. Interior unmarked and very clean. Out-of-print.

8.75 x 11.75 saddle-stitched magazine with 36 pages of advertising and editorial content. Cover feature on Leon Kroll, but the issue highlight is a 3-page profile of 27-year-old Art Director Paul Rand written by Percy Seitlin. The 3-page article reproduced 11 examples of Rand's work and was laid out by Rand himself. A scarce early featurette.

Percy Seitlin was a writer and co-editor of PM and AD magazines and an early vocal proponent of Rand's modern advertising design and typography. Seitlin served on the staff of the Composing Room from 1933 to 1943 and helped to organize and run the AD Gallery and then Gallery 303. He was director of advertising and publicity at Aetna Steel Products Corp., head of product publicity for Celanese Corporation of America, did PR for the Museum of Modern Artıs exhibit on Marcel Breuer, wrote poetry, short stories, advertising copy and articles on the graphic arts and typography for several publications. His books include New York: People and Places.

out of stock