An Inscribed Copy

A-D. Vol. 7, No. 3: February-March 1941

Paul Rand by László Moholy-Nagy

Dated inscription by Paul Rand to fellow designer Richard Erdoes on first page. The earliest Rand signature we have encountered.

5.5 x 7.75 perfect-bound softcover book with 74 pages of articles including four-color original offset cover design and 16 letterpressed pages designed by Rand. The Rand section features an original foreward by László Moholy-Nagy of Chicago's Institute of Design, and is the first cross-referencing of these two modern masters. The 1941 publication date mark this as one of the earliest publications to deal with Rand's particular genius.

"[Rand] is an idealist and a realist using the language of the poet and the businessman. He thinks in terms of need and function. He is able to analyze his problems but his fantasy is boundless." -- László Moholy-Nagy

Contents:

• Paul Rand by László Moholy-Nagy, designed by Paul Rand
• Robert Josephy (Design for a Career, Designed by Josephy and Union Designer with layout by Evelyn Harter)
• The First Century of Printmakers 1400 - 1500
• Editorial Notes
• Until Further Notice
• Books and Pictures: Photograph Credits: Walker Evans, H. Iffland, Lewis H. Hine, Roy E. Stryker. Books Reviewed: Typologia by Frederic W. Goudy; Books Alive byVincent Starrett; Seventy Books About Bookmaking by Hellmut Lehmann.

PM magazine was the leading voice of the U. S. Graphic Arts Industry from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.

Paul Rand (1914-1996) studied at Pratt Institute, Parsons School of Design and the Art Studentšs League with George Grosz. From 1935 to 1941 he was art director of Esquire and Apparel Arts. He was designer of many covers of Direction magazine from 1938 to 1945, designer of two covers and features in PM/A-D magazine as well as on the staff of Weintraub Advertising Agency from 1941 to 1954. In 1939 he was an instructor at the New York Laboratory School and over the course of his career was an instructor at Cooper Union and Pratt Institute. In 1966, he was awarded the AIGA Gold Medal. In 1955 he began freelancing and acted as design consultant for several major corporations including IBM, Cummins Engine Company, Westinghouse Electric Company and NeXT. His logos for IBM, Westinghouse, United Parcel Service and ABC television are examples of truly successful corporate/designer partnership. He authored Thoughts on Design, Paul Rand: A Designer's Art, Design Form and Chaos, The Trademarks of Paul Rand and From Lascaux to Brooklyn. He was a professor at Yale University from 1956 until 1993 and a professor at the Yale summer design program in Brissago, Switzerland from 1977 until 1996.

Price: $500.00
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