PUBLICITE 6
Review of Publicity and Advertsing Arts in
Switzerland
Maurice Collet (editor)
Maurice Collet (editor): PUBLICITE 6 [Review of Publicity and Advertsing Arts in Switzerland]. Geneva: Maurice Collet Editeur, n.d. (1950). Text in French, German and English. A very good oversized softcover book bound with french-folded wrappers: covers lightly foxed. Thetextblock is secure, square and very clean. Unmarked interior and (needless to say) out-of-print. When was the last time you saw on of these?
9.5 x 12 softcover book with 186 pages and 409 colorand b/w design samples of the best in Swiss Graphic Arts, circa 1950. A beautifully designed and produced book that must be seen to be truly appreciated. Highly recommended.
Contents:
- Posters: 20 pages and 56 examples
- Advertisments: 42 pages and 133 examples
- Catalogues, folders, booklets, covers, etc.: 42 pages and 143 examples
- Exhibitions, show windows, packaging: 24 pages and 77 examples
- Advertisments: 56 pages of industry advertisments
Includes work by Armin Hofmann, Josef Muller-Brockmann, Emil Ruder, Richard Lohse, Adolph Flukiger, Max Schmid, Carlo Vivarelli and many, many others!
Hofmann secured his place in Graphic Design history by being the primary propagator of the Swiss International Style (the Basel variant). The Basel school's methodology derived from the idea that "abstract structure is the vehicle for communication," according to alumnus Kenneth Hiebert. "It relies on an analysis that rigorously questions and accounts for all parts of a message. The act of searching for an appropriate structure forces the designer to make the most basic inquiry about a message, to isolate its primary essence from considerations of surface style."
Hiebert wrote "The Swiss school is concerned that design be more than a frivolous cluttering of the environment. " Sounds good to me!
Price: $175.00
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