PUBBLICITA IN ITALIA 1958 1959
Franco Grignani [Designer], Gillo Dorfles [introduction]
Franco Grignani [Designer], Gillo Dorfles [introduction]: PUBBLICITA IN ITALIA 1958 1959. Milan: L'Ufficio Moderno, 1958. First edition. Text in Italian, French, German and English. A very good hard cover book in a good or better dust jacket with shelf wear including two rips along the front cover's fore edges: the top of the spine is somewhat rough. Interior unmarked and very clean. Out-of-print. Cover by Franco Grignani. 8.5 x 11.75 hard cover book with 260 pages and approx. 550 color and b/w illustrations plus 84 pages of vintage advertising. Beautifully designed and printed in Italy, this PUBBLICITA Annual surpasses all of its' contemporary colleagues [Graphis Annual, Modern Publicity, Art Directors Club, etc.] in terms of form and content. Highly recommended.
Sections include Posters, Advertisements, Catalogues, Publishing, Calendars, Packaging, Letterheads, Trade-marks, Exhibitions, Show-windows, Cinematographic and Television Advertising and miscellaneous. Highly recommended.
Artists include Walter Ballmer, Franco Bassi, Fulvio Bianconi, Dante Bighi, Aldo Calabresi, Erberto Carboni, Eugenio Carmi, Mimmo Castellano, A. and P. G. Castiglioni, Romolo Castiglioni, Giulio Confalonieri, Claudio Conti, Silvio Coppola, Carmelo Cremonesi, Mario Damicelli, Mario Fattori, Gino Gavioli, Paolo Gregorio, Franco Grignani, Renato Gruau, Giancarlo Guerrini, Max Huber, Lora Lamm, Amneris Latis, Ugo Lazzari, Herbert Leupin, Serge Libis, Giorgio Lomazzi, Riccardo Manzi, Rene Martinelli, Luigi Montaini, Bruno Munari, Ilio Negri, Bob Noorda, Enzo Oddone, Piero Ottinetti, Ferenc Pinter, Giovanni Pintori, Bruno Pippa, Gian Rossetti, Attilio Rossi, Sergio Ruffolo, Albe Steiner, Armando Testa, Gianfranco Tonini, Pino Tovaglia, Oberdan Troiani, Attilio Vassallo and Heinz Waibl among many others.
Advertisers include Fiera di Milano, Olivetti [6 full pages], Domosic, Oliofiat, Motta, Studio Orsini and Linea Grafica among others.
Spreads from this volume can be viewed here.
Price: $250.00
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