PUBBLICITA IN ITALIA 1957 1958
Franco Grignani [Designer], Libero Bigiaretti [introduction]: PUBBLICITA IN ITALIA 1957 1958. Milan: L'Ufficio Moderno, 1957. First edition. Text in Italian, French, German and English. A very good or better hard cover book in a good or better dust jacket with shelf wear, mainly along the fore edges. Interior unmarked and very clean. Out-of-print. Cover by Franco Grignani.
8.5 x 11.75 hard cover book with 252 pages and approx. 475 color and b/w illustrations plus 82 pages of vintage advertising. Beautifully designed and printed in Italy, this PUBBLICITA Annual surpasses all of its' contemporary colleagues [Graphis Annual, Modern Publicity, Art Directors Club, etc.] in terms of form and content. Highly recommended.
Sections include Posters, Advertisements, Catalogues, Publishing, Calendars, Packaging, Letterheads, Trade-marks, Exhibitions, Show-windows, Cinematographic and Television Advertising and miscellaneous. Highly recommended.
Artists include Gianni Angelini, Walter Ballmer, Franco Bassi, Fulvio Bianconi, Egidio Bonfante, Ezio Bonini, Tonino Boschiroli, Aldo Calabresi, Erberto Carboni, Eugenio Carmi, Luigi Cassetti, Mimmo Castellano, A. and P. G. Castiglioni, Enrico Ciuti, Renzo Clerici, Giulio Confalonieri, Silvio Coppola, Carmelo Cremonesi, Aldo Donini, Franco Grignani, Giancarlo Guerrini, Max Huber, Giancarlo Hiprandi, Lora Lamm, Francesco Marangolo, Rene Martinelli, Luigi Morisetti, Bruno Munari, Remo Muratore, Ilio Negri, Marcello Nizzoli, Bob Noorda, Mario Perondi, Alberto Piaggi, Giovanni Pintori, Bruno Pippa, Michele Provinciali, Gian Rossetti, Attilio Rossi, Max Schneider, Franc Stefanoni, Albe Steiner, Armando Testa, Pino Tovaglia and Heinz Waible among many others.
Advertisers include Fiera di Milano, Olivetti [6 full pages], Necchi, Oiliofiat, Lucio Bojano and Pirovano among others.
Spreads from this volume can be viewed here.
out of stock