PM.
Volume 3, No. 6 (Feb. 1937)
Frederick Goudy cover

Percy Seitlin and Robert Leslie (PM Publishing Co.): PM MAGAZINE. Volume 3, No. 6: February 1937. Original edition. A near-Fine Copy in decorated, stiff wrappers. The edge of the perfect-bound spine shows a trace of wear. Cover design by Frederick Goudy.

This volume measures 5.5 x 7.75 with 66 pages of articles including a William Rudge insert designed by Bruce Rogers, Pictography, an Indenture Insert, Faber Birren on Functional Color, Apprentices or Machine tenders, and Notes on Printing Design.

PM Shorts mention A. M. Cassandre, Ruth Fleisher, Bernard S. Sheridan, Howard Willard, Beatrice Warde.

Listing of Advertisements: Intertype, The Composing Room, Reliance Reproduction Co., Flower Electrotype, Intnl. Printing Ink, Whitney Press, Philip Duschnes, Merganthaler - Linotype Co., Sigmund Ullman Co., The Trade Bindery, Horan Engraving Co., Whitehead and Alliger Co., and William E. Rudge Sons, Inc.

PM magazine was the leading voice of the U. S. Graphic Arts Industry from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.

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