PM: Vol. 4, No. 3, November 1937
Lester Beall issue
[Beall, Lester] PM Publishing Co.: PM MAGAZINE. Volume 4, No. 3: November 1937. Issue Number 39. Original edition. A Fine Copy in decorated, stiff wrappers. The uncoated white cover is lightly and evenly age-toned, and less than is usual for this title. One corner has been gently bumped. This issue of PM features a cover and 16-page letterpress insert designed by Lester Beall. Interior unmarked and very clean. Out-of-print. Very Scarce.
The Beall cover for PM 39 is widely recognized as a singular high point in American Graphic Design. Beall's design is a perfect synthesis of the European Avant-Garde neue typographie, interpreted by an extremely sensitive Designer from Missouri.
This volume measures 5.5 x 7.75 with 54 [12] pages of articles and advertisements.
- Lester Beall by Charles Coiner
- Type Designs of the Past and Present - by Stanley Morison
- Printing In the Americas
- John Clyde Oswald
- Editorial Notes
- PM Shorts: mentions Congratulations to the New Bauhaus; Ben Sackheim; Henry T. Reilly; AIGA; Louis L. Glassheim; Fabir Birren.
- Advertisers include The Composing Room; Merganthaler - Linotype Co.; Bauer Type Foundry; Reliance Reproduction Co.; Sterling Engraving Co.; Ferris Printing Co.; Wilbar Photo Engraving; Flower Electrotypes.
This edition of PM is an amazing original example of American Graphic Design.
PM magazine was the leading voice of the U. S. Graphic Arts Industry from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.
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