PHOTO-LETTERING INCORPORATED
Photo-Lettering, Inc.
[Photo-Lettering, Inc.]: PHOTO-LETTERING INCORPORATED. NYC: Photo-Lettering, Inc., 1977. Original edition. A very good or better softcover book with minor shelf wear including some yellowing, edge wear, and a thumbed corner. Interior unmarked and very clean. Out-of-print. 9 x 12.25 softcover book profusely illustrated with 102 pages of Photo-Lettering alphabets including 68 type styles. Introduction by George Sohn, President of Photo-Lettering. Design by Ed Benguiat. 1977 was Photo-Lettering's 40th anniversary. By that time, the company had accrued an impressive list of firsts: "First negaotiated alphabet royalty agreement . . . First with the revival of Art Nouveau Xenotypes. First Bauhaus revival . . . First to have over 9,000 alphabets, the largest single collection in the world today."
The 68 type styles include Art Deco, Bauhaus, Busorama, Calligraphics, Deco, Egyptians, Fiorella, Futura, Hess, Lubalin Graph, Nouveau, Novelties, Old English, Outlines, Pictorials, Prisma, Radiant, San Serifs, Tiffany and many more.
From Luc Devroye, McGill University on Extinct 20th Century Foundries: "New York based photocomposition, lettering and digital type business active from 1936-1997, cofounded by Harold Horman and Edward Rondthaler in 1936 . . . . It was one of the earliest and most successful type houses to utilize photo technology in the production of commercial typography and lettering."
out of stock