ALPHABET THESAURUS NINE THOUSAND
A MANUAL OF ALPHABET STYLES
AND SELECTED DERIVATIVES CROSS-INDEXED
WITH A WEIGHT COMPARATOR
Photo-Lettering Inc.
[Photo-Lettering]: ALPHABET THESAURUS NINE THOUSAND: A MANUAL OF ALPHABET STYLES AND SELECTED DERIVATIVES CROSS-INDEXED WITH A WEIGHT COMPARATOR. New York City: Photo-Lettering Inc., 1960. [This is the Professional Edition published by Photo-Lettering; a reference volume was simultaneously published by Reinhold Publishing Corp., New York City]. A good or better hardcover book with shelf wear including a yellowed spine with the previous owner's signature in black magic marker and a small split along both top seams. Both the back and front covers have ink smudges and the back cover is speckled with small pinhead-sized indentations. The corner of pages 737-738 has been torn out -- impairs one type example and a part of a typesetting example, a train schedule. Otherwise, interior unmarked and very clean. Out-of-print. 9.25 x 12.25 scarce hard cover book profusely illustrated with 740 pages of one-color alphabets, borders and special effects. From the book: "There is nothing dogmatic or provincial about this manual of Photo-Lettering alphabets. It is replete with style, the kind of style that comes from many different people dreaming individually, competing with one another, and trying not to be trapped by anybody who does their dreaming for them. That is the style of Photo-Lettering: as exciting and diversified as Fifth Avenue from Washington Square to Fifty-Ninth."
Contents
- Participating Letterers: includes Josef Albers, Edward Benguiat, Joseph Binder, Alexey Brodovitch, Victor Caruso, F. H. K. Henrion, Marcel Jacno, Oscar Ogg, Imre Reiner, Alex Steinweiss and Milton Zudeck among many others.
- Photo-Lettering gives day-after-tomorrow service anywhere in the U.S.
- How to Use this Alphabet Thesaurus
- 18 sections of various alphabets [see list of type styles]
- Photo-Lettering Techniques
- Photo-Lettering Who's Who
The approx. 60 type styles include Cartoons, Brush, Chalks, Blurbs, Balloons, Informal Scripts, Monotones, Brush Scripts, Stylized Scripts, Upright Formals, Calligraphics, Flat Pens, Uncials, Parallel Gothics, Animated Gothics, Interlocks, Montgomerys, Monroes, Egyptians, Latins, Posters, Jeromes, Early Americans, Medievals, Old English, Contours, Novelties, Gay Nineties, Barnums, Ornamentals and Borders among others.
From Luc Devroye, McGill University on Extinct 20th Century Foundries: "New York based photocomposition, lettering and digital type business active from 1936-1997, cofounded by Harold Horman and Edward Rondthaler in 1936 . . . . It was one of the earliest and most successful type houses to utilize photo technology in the production of commercial typography and lettering."
Spreads from this volume can be viewed here.
out of stock