DESIGN PROCESS:
OLIVETTI 1908-1978
Nathan H. Shapira (curator) & Renzo Zorzi

Nathan H. Shapira (curator) & Renzo Zorzi: DESIGN PROCESS: OLIVETTI 1908-1978. Milan and Washington, DC: Institute for Continuing Studies in Design, Management and Communication, Corcoran Schoool of Art. First Edition. Text in English. A very good oblong softcover catalogue in stiff printed wrappers: corners are a bit rubbed and there is a crease on the rear panel. Uncommon in any condition. Interior unmarked and very c lean. out of print.

11 x 8 softcover perfect-bound book with 278 pages and 930 color and b/w images. This volume, published on the occasion of the seventy-fifth anniversary of the Olivetti company, was designed within the Olivetti Direzione di Corporate by Perry A. King, and printed in Italy. Includes the History of the Company, Biographies, and Bibliography. This amazing catalog covers industrial design, identification systems, type face design, graphic design and advertising, cultural activities, interior design, exhibition design, architectural design. Highly recommended!

Catalogue published in conjunction with a 1978 Corcoran Schoool of Art gallery exhibition that provides copious chronological documentation of the firm's projects in all fields including the typewriters, office machinery and industrial design; graphics & advertising, type-face design, and the creation of their worldwide offices and plants by a who's who of Twentieth Century architecture.

Among the artists, architects and designers whose work is featured here are Franco Albini, Gae Aulenti, Walter Ballmer, Franco Bassi, Mario Bellini, Carlo De Benedetti, Luigi Figini & Gino Pollini, A. Fiocchi, Jean-Michel Folon, Jorge Fuentes, Roberto Gabetti & Aimaro Isola, Ignazio Gardella, Milton Glaser, Louis Kahn, Perry A. King, Le Corbusier, Leo Lionni, Vico Magestretti, Aldo Magnelli, Richard Meier, George Nelson, Constantino Nivola, Marcello Nizzoli, Camillo, Adriani & Roberto Olivetti, Giovanni Pintori, Geno Prampolini, Bruno Scagliola, Carlo Scarpa, Giorgio Soavi, Ettore Sottsass Jr., James Stirling, George Sowden, Xanti Schawinsky, Kenzo Tange, Marco Zanuso and many others.

Contents include:

  • 1908-1930, Camillo Olivetti and the first machines
  • 190-1945 Adriano Olivetti, industry as responsibility
  • 1945-1967, Expansion in world markets
  • 1964-1978, The electronic age
  • History of the company
  • biographies
  • bibliography

out of stock