FUNCTIONAL GRAPHIC DESIGN IN THE 20'S

Eckhard Neumann

Eckhard Neumann: FUNCTIONAL GRAPHIC DESIGN IN THE 20'S. New York: Reinhold Publishing Corporation, 1967. First edition. Full cloth over boards in dust jacket: a near-fine copy in a very good dust jacket with a few coffee rings on the rear panel. Interior unmarked and very clean. Classic early design work that is now sadly out-of-print.

8.25 x 8.25 hardcover book with 96 pages and 113 illustrations in b/w or two colors. This influential book was the first scholarly study to tie together the disparate elements of the European Avant-Garde (Bauhaus, Dada, Cubism, Futurism, de Stijl, etc. ) and how they related to the emerging field of Graphic Design. Highly recommended.

From the book: "This important book documents that astonishinglycreative decade -- the 1920's, with its entirely new and functional visual language. The innovative art trends of the twentieth century, which include Cubism, Futurism, and Dadism, have had a determining influence on the development of today's visual language."

Eckhard Neumann reveals through a clear and well-illustrated text the close historical connection between fine art and graphic design, and discusses the origins of graphic design today."

Contents:

• Introduction: Aims and Sources
• The Conquest of Tradition
• The New Langauge: dADa
• The Search for Objectivity
• Bauhaus Weimar-Dessau: Center of New Forces
• New Art -- New Advertising
• What is New Typography (Article by Walter Dexel 1927)
• International Acitivity
• The City of Frankfurt am Main: An Example of Municiple Initiative
• Credits

Includes work by the following designers, artists and gadflys: Laszlo Moholy-Nagy, Herbert Matter, Herbert Bayer, Joost Schmidt, Xanti Schawinsky, Johannes Canis, Karl Peter Rohl, Robert Michel, Piet Zwart, Ladislav Sutnar, Karel Teige, Sandor Bortnyik, Henryk Berlewi, Mieczyslaw Szczuka, Cesar Domela, Johannes Molzahn, Jan Tschichold, Kurt Schwitters, Willi Baumeister, Max Burchartz, Walter Dexel, Erich Buchholz, Hans Richter, John Hartfield, Wilhelm Deffke, Farkas Molnar, Oskar Schlemmer, Margit Tery-Adler, Adolf Meyer, Johannes Itten, El Lissitzky, Man Ray, Christian Schad, Ilia Zdanewitch (Iliazd), Hannah Hoch, Hugo Ball, Raoul Hausmann, Lucio Venna, Carlo Carra, Wassily Kandinsky, Marinetti, Argendo Soffici, Theo Van Doesburg, Gronowsky, Margit Tery-Adler, Wilhelm Deffke, Friedrich Vordemberge-Gildewart, and more.

Spreads from this volume can be viewed here.

out of stock