MODERN PUBLICITY 1932
Frank Mercer and W. Gaunt (editors)
Frank Mercer and W. Gaunt (editors): MODERN PUBLICITY 1932 [Commercial Art Annual]. London and NYC: The Studio Ltd. and The Studio Publications, Inc., 1932. Original edition. Introduction in English, French, and German. A good softcover book with a rough spine, the cover slightly worn and soiled, and the front hinge starting. Interior unmarked and very clean. Out-of-print. 8 x 11.5 softcover unpaginated book with approx. 350 illustrations, 37 in two-color and 8 in full-color. 1932 Modern Publicity still contains traces of more traditional early-twentieth century design. However, the Modern Art Deco influence prevails not only in the bookıs overall style and content, but in its vintage trade advertisements. Beautiful.
From the introduction: "The limitation of means produced by economic pressure has tended to increase the importance of lay-out: a design no longer stands entirely alone, but every effort is made by the best practitioners of advertising so to dispose type and design as to obtain the maximum effect simply from arrangement. In this connection the volume by A. Tolmer, "Mise en Page: The Theory and Practice of Lay-out," has had a decisive influence and may justly be regarded as epoch-making."
Contents
- Introduction
- Posters
- Press Advertisements
- Two-Color Supplements
- Technical Publicity
- Space-Selling Publicity
- Booklets and Folders
- "Packs," etc.
- Four-Color Supplements
- Poster by Tom Purvis
- British and European Booklets, etc.
- Foreign Booklets, etc.
- Folders, Booklets, etc.
- British and European Posters and Showcards
- Booklet Illustration by Herbert
- Press Advertisements, Booklet Covers, etc.
- Window Bills and Booklets
Includes work by F. Beddington, Austin Cooper, Tom Purvis, Marfurt, Wagula, Rilette, Jean A. Mercier, Baumberger, George Rado, Studio Deberny Peignot, A. M. Cassandre, Zepf, Jean Carlu, Alexander Bortnyik, Norman Fraser, John Havinden, Kato Lukats, E. McKnight Kauffer, Herbert Bayer, George Nemes, Julius Schmid, Alfred Mahlau, George Salter, Joseph Binder, A. Tolmer, and Laszlo Reiter among many others.
out of stock