AMERICAN TRADEMARKS 1930 - 1950
SYMBOLS OF POWER AND PROGRESS Volumes 1- 3
John Mendenhall

John Mendenhall: AMERICAN TRADEMARKS 1930 - 1950. SYMBOLS OF POWER AND PROGRESS [Volume 2]. NYC: Art Directors Book Club, 1986. First edition. A fine hardcover book with a fine dust jacket. Interior unmarked and very clean. Out-of-print.

John Mendenhall: AMERICAN TRADEMARKS 1930 - 1950. SYMBOLS OF POWER AND PROGRESS [Volume 2]. NYC: Art Directors Book Club, 1990. First edition. A fine hardcover book with a fine dust jacket. Interior unmarked and very clean. Out-of-print.

A complete set of three 8 x 10 hardcover books with approximately 160 pages and 500 trademarks and symbols per volume. An amazing collection culled from vintage ephemera showcasing the machine-age, streamline moderne, art deco stylings of the early-1930s through the start of the Cold War. Mendenhall has the connoisseurs eye necessary to assemble a lavish volume like this from a wide assortment of sources, including advertising, magazines, packaging, exhibitions, posters and much more. Highly recommended.

From Volume 1: ³Beginning with the early 1930's, advertising designers developed trademarks into powerful symbols reflecting not only their client's products , but collectively, the economic recovery from the Great Depression. Certain visual symbols, concepts and attitudes identify the design work of the period. The lightning bolt was one of their principal visual symbols. Streamlining and Bauhaus permeated their style, and a tendency toward the romantic and heroic was noticeable in their visual imagery. These books include many excellent selections of trademarks from this eventful period. This collection should be a valuable source for designers everywhere for years to come.

Includes trademarks and logotypes from fashion and style, house and garden, food and drink, drugs and sundries, business and industries, travel and transport, arts and culture, and type and letters.

This volume includes work by the following artists and designers: WALTER DORWIN TEAGUE, HENRY DREYFUSS, NORMAN BEL GEDDES, LESTER BEALL, LEO RACHOW, P. MOURGUE, EDUARD BENITO WITOLD GORDON, ZEGLINGER, A. M. CASSANDRE, ERTE, AUGUST R. SCHNITZLER, HELEN DRYDEN, McLISSIC, HELEN DRYDEN, JUAN OLIVER, ALEXEY BRODOVITCH, LUCIAN BERNHARD, W.A. DWIGGINS, R. B. KOCH, GEORGE BRANDT, MARGUERITE KUMM, GUSTAV JENSEN, ALEX KALLENBERG, CHARLES VERCHURREN, OTIS SHEPHERD, EGMONT ARENS, BOBRI, ROBERT FOSTER, F. G. COOPER, NYELAND & SEAVY, JOHN ATHERTON, JOSEPH BINDER, NEMBHARD CULIN, WEIMER PURSELL, JOSEPH BIRREN, RAYMOND LOEWY, STERNE STEVENS, JEROME ROTH, HARRY HERZOG, ALEX STEINWEISS, RITA LEECH, DEWARD JONES, ROCKWELL KENT, C. W. KNOUFF, M. F. AGHA, DARCY, RIGAL, HARRY REMINICK, BEN LASSEN, AIDA McKENZIE, RICHARD FLOETHE, JOSEPH SINEL, HAROLD HOLLAND DAY, DOUGLAS McMURTIRE and many others.

out of stock