TYPOGRAPHIE
Walter Marti
Walter Marti: TYPOGRAPHIE. Lucerne: Walter Marti/Schill & Cie, 1957. First edition. Quarto. Text in German. Laminated printed wrappers bound japanese-style over plain chipboards. Wire spiral binding. 134 pp. Various paper stocks and printing techniques. Slight chewing at top and bottom of binding perforation. Edges very lightly worn. Because of this books' design/production values, we assume it was produced in a very limited edition. The production methodology also virtually guarantees that few copies survived in their original condition. A near fine copy.8.5 x 11.75 spiral-bound volume showcasing Swiss typographic design and printing technologies, circa 1957. Printed in Lucerne by Schill & Cie. What a difference nine years makes; this volume is a sequel of sorts to Bangerter and Marti's TYPOGRAPHIE [Lucerne: W. Bangerter, W. Marti, 1948] -- and this 1957 edition shows with great clarity the influence of the Basel and Zurich schools of typographic ideology.
Sections include:
- Signete [Logotypes]
- Briefbogen [Letterhead]
- Geschäftskarten [Business Cards]
- Etiketten [Labels]
- Weinkarten [Wine Lists]
- Inserate [Advertisements]
- Prospekte [Folders]
- Exlibris [Bookplates]
Amazing anthology of Swiss Job Printing with examples of contemporary design work in a lavishly-produced conspectus. All examples beautifully printed in various techniques on a wide variety of paper stocks with many post-press effects, such as embossing, debossing, perforating, etc.
Spreads from this volume can be viewed here.
out of stock