PRINT
May 1959
Nanci Lyman (Editor): PRINT: AMERICA'S GRAPHIC DESIGN MAGAZINE. NYC: Volume 13, Number 3, May 1959. A near-fine original magazine with wear to the spine. The cover is a fold-out printed in two colors and is an excellent collage of american coporate logotypes. Interior unmarked and very clean. Guest Art-Directors for this issue of Print were Lou Dorfsman and Herb Lubalin.
8.5 x 11 face-stitched magazine with 74 pages of editorial content and advertising. Print was devoted to showcasing the best in American Graphic Design, circa 1959. For this goal, the Publishers used a wide variety of paper stocks and printing styles for each issue. Print also had the radical idea of having a Guest Art Director design each issue, thus insuirng the magazines' fresh look. Print from the mid-to-late 1950s remind me of Herbert Spencer's Typographica, but without the cultural pretensions of the English magazine. Print was meat and potatoes compared to Spencer's elegant souffles.
Contents for this vintage issue of Print magazine include:
- people in print
- print potpourri
- IBM's New Look: Eliot Noyes and Paul Rand
- Ogilvy, Benson and mather
- My Eye by William Golden
- TheTrademark: the Corporate Coat of Arms by Eric Teran
- Formal Values in Trademark Design by Alvin Lustig
- Identity for Small Business by Art Eckstein
- New haven's Design Program: Herbert Matter's design strategy for the New Haven Railroad
- Symbology by Domenico Mortelli
- Comments on Design programs: comments and examples from Saul Bass, louis Danziger, George Nelson, etc.
- What stock would you choose for this letterhead?
- Casting About by Mildred Constantine
out of stock