GRAPHIS 60
Volume 11, No. 60, 1955

Walter Herdeg (Editor): GRAPHIS 60. Zurich: Graphis Press 1955. Volume 11, No. 60, 1955. Original edition. A fine original magazine: truly a collectors copy. Interior unmarked and very clean. Cover by Michael Wolgensinger.

9.25 x 11.75 magazine with 76 pages of b/w and color examples of modern graphic design, circa 1955. Text in in English, French and German. Graphis was (and still is) one of the most important and influential European graphic design publication. Each issue always showcased the best graphic and applied art, including advertising, typography, posters, printmaking, illustrators, book arts, ethnic art, etc, with a focus on modern European designers. Graphis is still being published, but the most influential and groundbreaking years are from the 1940s to the early 1960s.

Excellent original edition of Graphis with a very strong editorial content:

• Color photography in the service of advertising: Richard Avedon, herbert matter, irving Penn and others with several fold-outs!
• AIGA: features work by lester Beall, Herbert Matter, Saul Bass, etc.
• Alvin Lustig by Georgine Oeri: 8-page profile with 33 b/w work samples in design, signage, industrial and interior design!
• Etruscan art
• Muba: recent trends in Swiss Stand Design
• Ballet and the painter

These periodicals are much harder to find than the well known Graphis Annuals, which are essentially pictorial "best of" collections and lack the depth and text of the originals. These publications are also more valuable as they are the original documents. Many of the articles are written by important artists, critics and scholars.

Price: $100.00
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