ALVIN LUSTIG: AN EXHIBITION OF HIS WORK
October 11 - December 2, 1949
Alvin Lustig and the A-D Gallery

[Lustig, Alvin] A-D Gallery: ALVIN LUSTIG: AN EXHIBITION OF HIS WORK [October 11 - December 2]. NYC: The Composing Room/A-D Gallery, 1949. First edition. A near-fine exhibition catalogue in self printed wrappers: very minor stress creases along the spine.

5.5 x 8 saddle-stitched exhibition catalogue with 16 pages from the exhibition held at the A-Gallery from October 11 - December 2, 1949. Finely-produced keepsake with examples of Lustig's design work in the fields of textiles, book jackets, advertising, interiors, magazine covers, retail and residential architecture, industrial design, trademarks and fine arts. An exceptionally rare piece of ephemera with a blue-chip pedigree. Highly recommended.

Erin Malone writes: In 1936, Dr. Robert Leslie, assisted by Hortense Mendel, began showing the work of emigre and young artists in an empty room in The Composing Room offices. Called the A-D Gallery, it was the first place in New York City dedicated to exhibiting the graphic and typographic arts.

The first exhibit as described by Percy Seitlin: "A young man by the name of Herbert Matter had just arrived in this country from Switzerland with a bagful of ski posters and photgraphs of snow covered mountains. Also came camera portraits and various specimens of his typographic work. We decided to let him hang some of his things on the walls and gave him a party... the result was a crowd of almost bargain-basement dimensions, and thirsty too. Everyone was excited by the audacity and skill of Matter's work."

The A-D gallery was one of the only places in New York city for young artists to come into contact with the work of european emigres and soon became a social meeting place for designers to meet each other, as well as prospective clients and employers. Dr. Leslie knew many people in New York and went out of his way to introduce people to each other. The gallery and the magazine became mirrors of each other. Often a feature in the magazine would become a show and vice-versa.

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