THE FIRST TYPO-GRAPHICS AGENCY:
LUBALIN, BURNS & CO., INC.
[Lubalin, Burns & Co., Inc.]: THE FIRST TYPO-GRAPHICS AGENCY: LUBALIN, BURNS & CO., INC. NYC: Lubalin, Burns & Co., Inc., 1970. Original edition. An about fine staple-bound booklet with engraved uncoated wrappers with a trace of wear. Unmarked clean interior printed on cream coated stock. Out-of-print. 6 x 8 softcover book with 56 pages and approx. 75 b/w illustrations. Lubalin, Smith, Carnase, a prominent foundry during the photolettering period featuring fonts by Herb Lubalin and Tom Carnase evolved into Lubalin, Burns and Co. The demise of the magazine "Avant-Garde" prompted the new company's formation -- Lubalin was now free to develop and market his much requested Avant-Garde font. Lubalin, Burns and Co. eventually became part of ITC.
From the book: "Lubalin, Burns & Company works like an advertising agency. We're paid by the suppliers, just as ad agencies are paid by the media. Our cost-saving supervision systems will pay you to have us set your type."
Contents
- Summary of services and brief biographies of principals Herb Lubalin and Aaron Burns
- Two-page sections include: Trademark and Logos, Corporate design, Annual Reports, Package Design, Architectural Graphics, Advertising Design, Promotion, Poster Design, Editorial Design, Books, Book Jackets, Typeface Design and Film and Television
- The Fine Print
- List of Services
out of stock