THE DESIGNS OF RAYMOND LOEWY
Joshua C. Taylor (foreword)
Joshua C. Taylor (foreword): THE DESIGNS OF RAYMOND LOEWY. Washington, DC: Renwick Gallery of the National Collection of Fine Arts/Smithsonian Institution Press, 1975. Second printing from 1976. A near-fine oversized softcover book in stiff, printed wrappers: one small cross-crack to spine. Interior unmarked and very clean. out-of-print. 8.75 x 11.75 perfect-bound softcover book with 56 pages and 30 b/w photographs. The name Raymond Loewy is synonymous with industrial design. Loewy was one of the "big four" industrial designers, along with Walter Dorian Teague, Norman bel Geddes and Henry Dreyfuss. This is an excellent addition to the Loewy canon.
Includes Loewy's streamlined designs for Anscoflex Cameras, BSR Turntables, Borg Erickson, Coca-Cola, Singer, Cummins, Hallicrafters, Air Force One, Greyhound, Lucky Strike, Pennsylvania Railroad, Studebaker Avanti, Princess Anne, Hupmobile, Fairchild-Hiller, Gestetner, and more.
Raymond Loewy arrived in New York from France in 1922 with little more than his military uniform (which he had redesigned) and a $40 pension, but a sketch he'd made en route earned him an invitation to Condé Nast and other publishers to work as an illustrator. Soon celebrated as an expert on the new fashion of art deco, Loewy moved from illustration to window dressing for Macy's to his first industrial design, a duplicating machine for the British Gestetner company. By the end of the 1940s Loewy International proclaimed itself as the largest design agency in New York, responsible for the look of everything from lipsticks to locomotives. This book describes Loewy's impact on American design, fashion, and industry, and looks at such design successes as steam and diesel-electric train engines, the Studebaker Starline and Avanti cars, the Coldspot refrigerator and the Hallicrafter radio, and pioneering shop interiors for Lord and Taylor and Foley's.
Often referred to as the century of design, the 20th century saw the rise of the engineer-artist, the industrial designer who created the forms and the functionality of the products that advances in technology and industry made possible. This series looks at some of the most important designers of the mid-century, offering critical analyses of their careers and designs, illustrated with black and white photos and drawings on nearly every page.
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