DESIGN AND PAPER NUMBER 21
Industrial Design by Raymond Loewy Associates
Raymond Loewy (layout and design) and P. K. Thomajan (text): DESIGN AND PAPER NUMBER 21. NYC: Marquardt & Company Fine Papers, n.d. (circa 1945). A very good or better staple-bound booklet in Cumberland Dull cover stock with some minor shelf wear including a slightly bumped corner. Interior unmarked and very clean. Out-of-print. 4.75 x 7.75 softcover booklet with 16 pages of Industrial Design by Raymond Loewy Associates. From "The House Organ: Design and Paper" by P. K. Thomajan from Print Vol. 5, No. 3, 1947: "Industrial designers, those ingenious gentlemen who are doing so much to remodel contours, command a high rating in the current scheme of things, and Number 21 concerned itself with a closeup of their intricate procedures. Raymond Loewy admirably illustrated the techniques of these experts."
Excerpted from the booklet: "Pioneer in the field of industrial design, Raymond Loewy Associates is today, the largest organization of its kind in the country. The estimated value of products manufactured according to Raymond Loewy design-specifications in the year 1941, before curtailment, amounted to approximatelt $800,000,000. This company is retained currently as design consultants to some sixty-four United States, British, and Swedish corporations." The first six of Marquardt's DESIGN AND PAPER series of promotional booklets were portfolios showcasing a variety of artists. From Number Seven on, each issue was devoted to an individual artist. The DESIGN AND PAPER series published original booklets designed by Ladislav Sutnar, Saul Steinberg, Raymond Loewy, E. McKnight Kauffer, Erik Nitsche, George Krikorian, Georges Wilmet, Ugo Mochi, Walter Westerveldt, Clarence John Laughlin, and others. Since the booklets promoted Marquardt papers, the design and printing of each issue met the highest production standards of the day.
From P. K. Thomajan "The idea for this typographic gem started with Edward Alonzo Miller, then associated with The Marchbanks Press. He suggested to Oswald F. Marquardt exactly 10 years ago, the project of issuing an attractive quarterly presenting fine artwork on fine papers, thereby inspiring the increased usage of the latter. Mr. Marquardt promptly O.K.'d the idea and ever since has been O.K.šing more and more ambitious issues."
"The early issues were devoted to impressive assemblages of trademarks, title pages, woodcuts, specimens of hand lettering and distinctive typefaces by prominent designers. These were printed on varying shades of antique papers, wire-stitched and thread-tied for that extra touch."
"Distribution is directed principally to printers , art directors, trade press, and important executives. In addition, many copies go to non-customers, such as instructors of journalism and the graphic arts, who use copies as noteworthy specimens for classroom discussion."
out of stock