PM
Volume 6, No. 3: February-March 1940

The György Kepes issue

Robert L. Leslie and Percy Seitlin [Editors]: PM [An Intimate Journal For Art Directors, Production Managers, and their Associates]. NYC: The Composing Room/P.M. Publishing Co., Volume 6, No. 3: February-March 1940. Original edition. A nearly fine softcover, perfect-bound book in decorated, stiff wrappers: perfect-bound spine lightly creased. In terms of content, one of the finest issues of PM magazine. Letterpress cover by Howard W. Willard.

5.5 x 7.75 perfect-bound digest with 87 [21] pages of articles including Howard W. Willard (layout by Howard Willard - letterpress ), Howard Willard's Collage by Herbert Bayer; William Sharp (gravure); György Kepes by L. Moholy-Nagy; The Task of Visual Advertising - György Kepes (layout by György Kepes); New Art Forms in Cardboard; Editorial Notes; Modern Art 600 bc to 1940 AD; Reprotype; Books and Pictures; PM Collaborators - 1939 - 40; PM Shorts.

Issue highlights are the 16-page insert on Gyorgy Kepes, including a one-page original introduction by Laszlo Moholy-Nagy. This the first American article to showcase the efforts of Kepes, and includes work samples of photograms, advertising and magazine covers. Kepes also contributes an illustrated essay entitled The Task of Visual Advertising.

Also, this issue includes a cover and 15-page insert on Howard Willard, including a one-page tribute to Willard's collage work written by Herbert Bayer.

PM Shorts mention: Howard Black, Lester Beall, Stewart H. Rae, School of Design, Chicago, L. Moholy-Nagy, Daniel Berkely Updike, Miguel Covarrubias, Walter Baermann, Clayton Whitehill, The Art Director's Club.

Books Reviewed: Woodcuts and Wood Engravings: How I Make Them by Hans Alexander Mueller; The Penrose Annual - ed. R. B. Fishenden; Marionette in Motion by W. A. Dwiggens; Scylla The Beautiful by Albert and Helen Fowler; Retail Advertising and Sales Promotion by Charles M. Edwards; The Script Letter by Tommy Thompson.

PM magazine was the leading voice of the U. S. Graphic Arts Industry from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.

Spreads from this volume can be viewed here.

out of stock