INDUSTRIAL DESIGN
Volume 1, Number 4, August 1954

Jane Fisk Mitarachi (editor) INDUSTRIAL DESIGN 4. NYC: Whitney Publications, Inc., 1954. Original Edition (Volume 1, Number 4, August 1954). A very good original magazine with light wear overall. 1.75-inch chip missing from spine crown. Former owner has stamped two discreet 1-inch long name stamp to interior pages. Very Scarce in any condition-- an amazing magazine that has more information per column inch than any other vintage publication I have seen.

9 x 12 magazine with 140 pages and illustrated throughout and printed on different stocks, including an amazing variety of editorial content. Here is what the publishers wanted this magazine to accomplish: "A bi-monthly review of form and technique in designing for industry. Published for active industrial designers and the design executives throughout industry who are concerned with product design, development and marketing."

Here is former ID editor Ralph Caplan's recounting the magazines birth: "Fifty years ago, the publisher Charlie Whitney ran into Henry Dreyfuss. 'Henry,' he said, 'I'm about to publish a magazine for industrial designers.' 'Wonderful,' Henry replied. 'There are 14 of us.' Caplan remembered, "I.D. was not begun as a magazine for industrial designers, but as a magazine for anyone who had a stake in design and cared about it. This allowed a great deal of editorial latitude."

This issue of INDUSTRIAL DESIGN celebrated all the best of modern American industrial design. Includes many examples of furniture, ceramics, housewares, appliances, automobiles, buildings, radios, projectors, televisions, and many other objects designed for the burgeoning postwar middle class.   Contents include:

  • Five Years of Good Design: Edgar Kaufmann analyses the first five years of the landmark collaboration between Chicago¹s Merchandise Mart and the Museum of Modern Art.
  • Stainless Comes to Dinner by Ada Louise Huxtable
  • Two Views of Design Progress at Bell and Howell by Malcolm Townsley and Peter Muller-Munk
  • REdesign: Unitrace Pipe
  • Ampex Tape Recorder
  • The Chambered Nautilus
  • A Big Year for Japan
  • Dayliner by John Pile
  • Case Study MCMLIV
  • Is the Kitchen Disintegrating?
  • From Linotype to Linofilm
  • What¹s Selling American Cars
  • Do-It and You
  • Why are They Buying Foreign Cars?
  • Photographs by Aaron Siskind
  • The Fee Question by Harold Van Doren
  • Fourth Design Conference at Aspen by George Oeri: Alvin Lustig, herbert Bayer, Saul Bass, Richard neutra and many more.
  • Impact Extrusions by William Renwick
  • A Flatter Ellipse
  • Design Review: furniture, ceramics, housewares, appliances, automobiles, radios, projectors, televisions, and many other objects
  • Regular features include Contributors¹ Profiles, Letters, News, Editorial, Technics, Design Review, and Manufacturers Literature.

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